why invest in angsanawhy invest in angsana –positioning 4 #4 bonding social spaces to meet others...

WHY INVEST IN ANGSANA ?

2#2WHY INVEST IN ANGSANA – POSITIONING

BANYAN TREE GROUP

Peaceful LuxuryA sanctuary for the senses

Honeymooners; affluent

couples; intimate events

Resorts: 50 – 150 keys

25 hotels & resorts

POSITIONING

NUMBER OF

HOTELS

CUSTOMER

BASE

AVERAGE

HOTEL SIZE

AVERAGE

ROOM SIZE

Vibrant Upper UpscaleSensing the moment

Groups; families; large &

small meetings; social

events

14 hotels & resorts

Extended StayLive, Laugh, Love Your Way

Extended stay guests;

individual business &

leisure travelers; families

150 – 300 keys

4 properties

35 sqm

UpscaleBe Here, Be You

Individual business &

leisure travelers; small

meetings

100 – 300 keys

3 properties

25 sqm

Urban: 100 – 200 keys

Resorts: 60 – 70 sqm

Urban: 50 – 60 sqm

Resorts: 150 – 300 keys

Urban: 200 – 400 keys

Resorts: 45 – 60 sqm

Urban: 40 – 45 sqm


SENSING THE MOMENT

Intertwining local chic and a vibrant, fun-filled

atmosphere, Angsana brings the adventure back into

travel and creates an amazing destination

playground.


Bonding

Social spaces to meet others around the

resort. A time for family and friends to play

and be together. Opportunity to get involved

with a host of activities driven by Angsana

players’.

Vibrant

Atmosphere of the resort is all about fun,

energy and adventure. A true Destination

Playground where anything is possible.

Local Chic

Local chic – it’s the décor, the wonderful rich

food flavours and the local culture which

pervades the resort with the associates at its

heart.

BRAND PILLARS

5#5

SIGNATURE TOUCHES

Exciting momentsOpportunities for guests

to socialise with loved

ones and new friends.

Creative momentsAngsana showcases

local culture in a chic

and vibrant way; with the

associates at its heart.

Pampering momentsAttentive services,

activities and offers for

all ages and for every

moment.

Fun momentsAngsana atmosphere,

layout and services are

all about fun, laughter

and adventure.

Delightful momentsInnovative dining

presentations through

live stations, kids options

and themed events.

Meaningful momentsEmbracing the

Environment where

success and responsible

business go hand in

hand.

Caring momentsEmpowering People

through training

workshops, benefits and

programmes.

WHY INVEST IN ANGSANA – POSITIONING

6#6WHY INVEST IN ANGSANA – UNIQUE SELLING POINTS

Sense of PlaceA Destination

PlaygroundAdventure into Travel

Bonding for Families and

Friends

UNIQUE SELLING POINTS

14 Angsana hotels & resorts • 1,644 rooms5 Angsana hotels & resorts in the pipeline

AFRICA

ASIA

MOROCCO

• Angsana Riads Collection Morocco

MAURITIUS

• Angsana Balaclava Mauritius

CHINA

• Angsana Fuxian Lake

• Angsana Hangzhou

• Angsana Tengchong

• Angsana Xi’an Lintong

• UPCOMING Angsana Xishuangbanna, Yunnan (2018)

• UPCOMING Angsana Zhuhai, Phoenix Bay Guangdong (2017)

INDIA

• Angsana Bangalore

INDONESIA

• Angsana Bintan

LAOS

• Angsana Maison Souvannaphoum

MALDIVES

• Angsana Ihuru

• Angsana Velavaru

THAILAND

• Angsana Laguna Phuket

• Angsana Villas Resort Phuket

VIETNAM

• Angsana Lang Co

MALAYSIA

• UPCOMING Angsana Teluk Bahang, Penang (2018)

AMERICAS

CUBA

• UPCOMING Angsana San Augustin (2017)

EUROPE GREECE

• UPCOMING Angsana Corfu (2018)

OUR FOOTPRINT

7 #7WHY INVEST IN ANGSANA – NETWORK & PIPELINE

Opened: 2011

No. of keys: 324

Water sports, meandering resort pool,

man-made beach | Treehouse Kids Club |

XANA Beach Club

8 #8

RESORT FLAGSHIPS

Angsana Laguna Phuket, Thailand

WHY INVEST IN ANGSANA – NETWORK & PIPELINE

Opened: 2000

No of keys: 113

Beachfront and In-Ocean villas | Private

rooftop spa pavilions | Marine lab

9 #9

RESORT FLAGSHIPS

Angsana Velavaru, Maldives


Opened: 2012

No. of keys: 229

Chic rooms and suites |

18 hole championship golf course |

300m serpentine pool

10 #10

RESORT FLAGSHIPS

Angsana Lang Co, Vietnam


Opened: 2013

No. of keys: 37

Hot spring resort |

Private hot spring tub in all rooms

| 43 outdoor mineral-based pools

11 #11

RESORT FLAGSHIPS

Angsana Tengchong Hot Spring Village, China


Opened: 2011

No. of keys: 52

Picturesque beachfront resort | Scenic

suites and villas | Extensive water sports

and recreation centre

12 #12

RESORT FLAGSHIPS

Angsana Balaclava Mauritius


Opened: 2014

No. of keys: 400

5 minutes from Terracotta Warriors |

Extensive Hot Spring Annexe with 25 pools

| Eight meeting venues for 800 pax

13 #13

URBAN RESORT FLAGSHIP

Angsana Xi’an Lintong, China


14#14WHY INVEST IN ANGSANA - KEY IDENTIFIERS

Spacious, stylish rooms and suites perfect for couples, families and friends with one, two and three-bedroom configurations

• 150 – 300 keys in average with a 45 – 60 sqm indoor + outdoor room average size for a resort

• 200 – 400 keys with a 50 – 45 sqm room average size for an urban resort

ROOMS AND SUITES

15#15

Angsana Spa embraces the contemporary, holistic and tropical garden spa concept.

ANGSANA SPA

A leading Asian Spa

Brand & Operator

• 32 Angsana Spa

• 582 awards

• 34 Angsana

Galleries

WHY INVEST IN ANGSANA - KEY IDENTIFIERS

16#16

Corporate functions, business meetings or grand gala events – our resorts feature unique indoor and outdoor

spaces in stunning locations. Coupled with a specialised Events Team and impeccable service, guests are

assured of creative events and exceptional meetings.

MEETINGS AND EVENTS


17#17

With various activities available for the kids, Angsana is the perfect family holiday destination.

Enjoy all-day activities at the Kids Club, family-friendly water and land activities, kids amenities and even a Kids

Spa.

FAMILY


18#18

Banyan Tree group’s sustainability platform that encourages guests and associates to partake in activities

that empower local communities and embrace environmental conservation.

STAY FOR GOOD

• +450,000 trees planted since

2007

• +35,000 meals provided to

community members under

feeding communities together


19#19

AWARDS

The Best Spa Hotel

Condé Nast Traveler China's Gold List Awards 2016

Angsana Tengchong • Hot Spring Village, China

Luxury Resort of the Year for Phuket

Luxury Travel Guide Awards 2016

Angsana Laguna Phuket, Thailand

Asia – Top 40

Condé Nast Traveler (US) – Reader’s Choice Awards 2016

Angsana Lang Co, Vietnam

Top 10: Best Hotels in Maldives

12th DestinAsian Reader’s Choice Awards 2016

Angsana Velavaru, Maldives

WHY INVEST IN ANGSANA - COMMUNICATION

206 awards and accolades won since 1997

At its heart, Banyan Tree is an idea, indeed an ideal that inspires living.

Dedicated to supporting local communities, it delights guests with its

strong connection to a sense of place, timelessness, harmony and

integrity.

why invest in angsanawhy invest in angsana –positioning 4 #4 bonding social spaces to meet others...

Documents