why invest in raffles - accor...destination in its own right. why invest in raffles positioning 2...

WHY INVEST IN RAFFLES ?

August 2017

Raffles, An Illustrious History

1

Since the establishment of the very first Raffles Hotel in

1887, Raffles has provided the warmest welcome, the

richest experiences and the fondest of memories to worldly

travellers.

Today, its heritage lives on in luxurious hotels and resorts

found across the world. From the classic colonial splendour

of Raffles Hotel Singapore to the high life of Paris, the name

Raffles is synonymous with luxury, glamour and

extraordinary adventure.

Each hotel is an oasis for well-travelled guests and a

destination in its own right.

WHY INVEST IN RAFFLESPOSITIONING 2

Raffles is a unique brand

Raffles Hotels and Resorts is a unique portfolio of individual and iconic

properties. Each reflects the culture of its location. Each reflects heritage

and the traditions of the people. Each creates a unique experience that

adds to the sense of place.

Every Raffles Hotel delivers an exceptional level of service. Service that

makes everyone feel welcome, cared for and important. Legendary

Service since 1887.

WHY INVEST IN RAFFLESPOSITIONING 3

CHARMING – GRACEFUL – THOUGHTFUL - WELCOMING

Raffles Has Real Value Around The World

Rank #3

in the World’s Most

Popular Luxury Hotel

Brands by Luxury

Branding

92%Reputation

Performance

Score (RPS)

WHY INVEST IN RAFFLESUSP4

78% of guests polled will definitely

recommend a hotel

from the Raffles brand

to someone else

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RAFFLES EUROPEJSKI, WARSAW

RAFFLES ISTANBUL, ZORLU CENTER

RAFFLES LE ROYAL MONCEAU, PARIS

RAFFLES JEDDAH, SAUDI ARABIA

RAFFLES MAKKAH PALACE

RAFFLES DUBAI

RAFFLES GRAND HOTEL D’ANGKOR,

SIEM REAP

RAFFLES PRASLIN SEYCHELLES

RAFFLES HAINAN

RAFFLES SHENZHEN

RAFFLES SUZHOU

RAFFLES MAKATI

RAFFLES HOTEL LE ROYAL,

PHNOM PENH

Current Portfolio: 11 hotels, 1,927 rooms • Pipeline: 6 properties • 100% Managed hotels

PORTFOLIO PIPELINE RESIDENTIAL RESIDENTIAL PIPELINE

One of the World’s Iconic Hotel Brands

RAFFLES SINGAPORE

RAFFLES JAKARTA

WHY INVEST IN RAFFLESNETWORK & PIPELINE5

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RAFFLES UDAIPUR

RAFFLES LONDON

Raffles Istanbul, Zorlu Center - Turkey


Raffles Singapore – Singapore


Raffles Jakarta – Indonesia


Grand Hotel d'Angkor, Siem Reap - Cambodia


Raffles Hotel Le Royal, Phnom Penh – Cambodia


Raffles Le Royal Monceau, Paris – France


Raffles Praslin – Seychelles


Raffles Dubai – UAE


Raffles Makati – Philippines


Raffles Hainan – China


Raffles Makkah Palace – Saudi Arabia


Raffles Upcoming Openings

Raffles Jeddah – Saudi Arabia181 rooms & 188 branded residences – 2018

Raffles London – United Kingdom125 keys – June 2020


Signature Products& Services

Every Raffles is unique, it reflects its location, its local cultures

and respects its place in its destination. However, across our

portfolio we deliver consistent, exact standards of operation and

service.

The Raffles signatures and service standards represent our

promise of quality, benchmarked to international standards,

always warmly delivered with grace and charm.

WHY INVEST IN RAFFLESKEY IDENTIFIERS18

Spirit of Generosity

ARRIVAL

Arriving at Raffles is a

special experience, it

should be warm,

welcoming, generous

in spirit and unique to

the destination.

THE DOORMAN

A doorman with

impeccable manners

and a warm

personality. With a

uniform which reflects

his stature and Raffles’

grand welcome.

THE RAFFLES

BUTLER

Classic, discreet,

personal service.

THE RAFFLES BED

Fit for royalty, grand

sumptuous and

irresistible.

THE ‘OUTSTANDING’

STANDARD ROOM

A commitment that our

new “standard” rooms

will be better than the

best local standard

room. Ideally more

spacious, always

better designed and

even more welcoming.

Luxury in Raffles is

standard for every type

of room.


Architectural Heritage

THE GRAND HALL

The original dining room in

Raffles Singapore was the

place at the heart of the

hotel where great socialising

and celebration took place.

Each new Raffles should

have a central space – the

heart of the Oasis.

THE VERANDA

The original colonial

bungalows had verandas

providing a space where

indoor living connected with

the outside. Where possible

our guests should be

provided with indoor/outdoor

living.

THE COLONNADE

The grand marble

colonnades at the original

Raffles are a distinctive

feature. Architecturally we

should reintroduce this

feature – not in a contrived

way but rather as a

contemporary interpretation.

SECONDARY DEVICE

Every hotel and resort in the

portfolio has its own

character. We reflect this

individuality with colours,

textures and patterns for

each property. A unique

secondary device is created

for each property it reflects

the cultural characteristics

of the destination and the

feel of the interior design.


Signature Products

THE LONG BAR

The Long Bar is a lively and

social destination with a

long bar or table at its heart.

It is hosted, it is like a stage

and it is where cocktails are

created with skill and poise.

THE WRITERS’ BAR

An Oasis of calm and

tranquility. Elegant,

sophisticated, serene.

Featuring relaxing seating, a

writer’s desk, bookshelves

and an inspiring selection of

books feature.

RAFFLES SPA

Is a revitalising Oasis of

refined luxury, a unique

destination inspired by the

regenerative rise and retreat

of the Lotus. A place of

tranquility and rejuvenation

delivering personalised

service.

THE PATISSERIE

The Raffles Patisserie is a

modern day treasure box of

both familiar and exotic

treats, each interpreted in a

culturally unique way. Local

expressions are imbued in

the experience, the product

and the service.


Communications

15 AWARDS

FOR RAFFLES PROPERTIES IN 2016

WHY INVEST IN RAFFLESCOMMUNICATION22

RAFFLES MAGAZINE

AccorHotels Distribution Solutions

WHY INVEST IN RAFFLESDISTRIBUTION23

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1643%

HOTEL

PMS

57%ACCORHOTELS

CENTRAL

RESERVATION

SYSTEM

CALLS CENTRES, INTRA HOTEL

& CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITES, MOBILE

SITES & APP

WEB PARTNERS

(OTAS)

GDS/IDS

30% DIRECT SALES

27% INDIRECT SALES

15%

15%

19%

8%

ISTANBULOne Raffles Hotel with

RevPAR index = 139

Raffles performanceRevPAR Index as of end 2016

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ospitalit

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ourc

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subsid

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or

managed h

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us its

com

petitive s

et

DUBAI & MAKKAHTwo Raffles Hotels with

RevPAR index = 136 to 217

SINGAPOREOne Raffles Hotels with

RevPAR index = 169

MANILAOne Raffles Hotels with

RevPAR index = 148

PHNOM PENH & SIEM REAP

(CAMBODGE)Two Raffles Hotels with

RevPAR index = 101 to 136

why invest in raffles - accor...destination in its own right. why invest in raffles positioning 2...

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