why is blogging good for business?
TRANSCRIPT
WHY IS BLOGGING GOOD FOR BUSINESS?
@ArdmoreAdvGET IN TOUCH
Starting off life as a web log, it was an online journal to self-publish opinions, advice and position yourself as an expert.
As it grew in popularity it was given a nickname: Blog.
What is a blog?
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??
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Blogs
You don’t want to read the same book every day.
Neither do Googlebots.
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<seo>
Your site may have been written with SEO
in mind, but while that’s a good
foundation, it’s not enough to secure
top billing on Google.
</seo>
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Googlebots are people pleasers.
They love serving up sites with fresh, relevant and current content.
So, the more user-friendly the content, the more likely your site is to get bumped up theGoogle search results.
GoogleBot
You’reWelcome
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Traffic will be driven to your site.
The result?
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The Right Type of Customer
(Research by Hubspot)
60%of businesses that blog get more customers.
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The Right Type of Customer
(Research by Hubspot)
60%of businesses that blog get more customers.
This is largely because those
that are driven to your site through a search engine are already in a buying frame
of mind.
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The Right Type of Customer
(Research by Hubspot)
60%of businesses that blog get more customers.
This is largely because those
that are driven to your site through a search engine are already in a buying frame
of mind.
It’s just about getting them to your site at this tipping point.
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The Right Type of Customer
(Research by Hubspot)
60%of businesses that blog get more customers.
This is largely because those
that are driven to your site through a search engine are already in a buying frame
of mind.
It’s just about getting them to your site at this tipping point.
Then they’ll be sold.
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A recent study found that blogs have real influence.
Online Services Most Likely To Influence Purchases
1. Retail Sites 56%2. Brand Sites 34% 3. Blogs 31.1%4. Facebook 30.8%5. Forums 28%
(Research by Technorati)
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A recent study found that blogs have real influence.
Online Services Most Likely To Influence Purchases
1. Retail Sites 56%2. Brand Sites 34% 3. Blogs 31.1%4. Facebook 30.8%5. Forums 28%
(Research by Technorati)
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Get On Your Soapbox.
Blogging is the modern-day soapbox.
Without giving it a voice, it’s harder to get heard.
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Get On Your Soapbox.
By positioning your brand in the right way, it can quickly become a leader the field, looked to for information and advice.
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Get On Your Soapbox.
Plus, you can even get free PR, as good bloggers are regularly invited by the media to be pundits.
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Strong Advice
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Strong Advice
Stronger Trust
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Strong Advice
Stronger Trust
Even Stronger Sales
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Potential customers will interact with good blogs.
Leaders get leads.
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Taking the footwork out of tracking down warm leads.
Leaders get leads.
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So you can spend your time selling to interested customers rather than wasting it with tyre kickers.
Leaders get leads.
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Track readers
Plus, blog analytics will give your business real insight.
Click-throughs
What customers are really interested in
Areas of potential business expansion
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By 2017 video content will make up 69% of all consumer traffic.
(Research by Cisco)
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With the rise of smartphones, vlogging has hit an all time high.
• Boosts SEO by keeping the audience engaged longer.• Audiences now expect to be served information, rather than hunt for it themselves.• Better way to demonstrate products and services.• Gives life to your brand.
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By creating useful content, your customers will be more likely to share your vlog or blog.
The result?
An army of advocates networking out to potential customers on your behalf.
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That’s the bottom line.
That’s why blogging makes a difference where it matters most.
THANKS!
@ArdmoreAdvGET IN TOUCH