why is product design important and what factors affect a good design?
TRANSCRIPT
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STRATEGY
Setting
Chapter 11
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WHY
product design is
important and what factors
affect a good design?
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Design is the totality of
features that affect how a
product looks, feels and
functions to consumer.
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Design offers a potent way
to differentiate and position a
company’s product and services.
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Design can help
differentiate a product from
others in the market.
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Hawkins cooker with very unique design
Stylite flashlight whose switch glows in
dark.
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How can a good design be
created?
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Design Thinking
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3 Phases of
Design Thinking
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1. OBSERVATION
Intensive ethnographic
studies of consumers
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2. IDEATION
Creative brainstorming
sessions
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3. IMPLEMENTATION
Collaborative teamwork
to decide how to bring
the design to reality
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These slides were created by Ankit Kumar, IIT
Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow