why is product training important and who needs this ... · abdelaziz abdelsalam. 5 volume 2, issue...

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May Update June 10 th 2013, Volume 2, Issue 9 IN THIS ISSUE Raise The Bar Winners Announcement Raise The Bar Pharmacies Ranking Share your wisdom...reporting from the field Promotions and Job upgrades New Team Members Birthdays and Special Occasions Why is product training important and who needs this training? Marketing Literature Sales Reps Knowledge is power and for retailers, product knowledge can mean more sales. It is difficult to effectively sell to a consumer if we cannot show how a particular product will address a shopper's needs. Read on to learn some of the benefits of knowing the products you sell. Strengthens Communication Skills Having a thorough understanding of the products on the shelves can allow a retailer to use different techniques and methods of presenting the product to customers. Stronger communication skills will allow a salesperson to recognize and adapt a sales presentation for the various types of customers. Does this training scenario look familiar? Many of us have attended product trainings that perhaps no one except the person who developed the product would have loved to attend. Let’s look at the need for product training in detail! Assists in Overcoming Objections Objections made by customers may be struck down with factual information regarding the product. That information usually comes in the form of product knowledge. Being well versed in not only your products, but similar products sold by competitors, allows you to easily counter objections. Grows Confidence If a customer isn't fully committed to completing a sale, the difference may simply be the presence (or lack) of confidence a salesperson has towards the product. Becoming educated in the product and its uses will help cement that confidence. It may take a while to easily articulate your product knowledge, especially with new products, but over time you'll become comfortable and confident in providing the correct information to shoppers. That confidence will pay off in improved sales results. Testimonials Practical Use How to Gain Product Knowledge Training Sessions Ideal training scenario

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Page 1: Why is product training important and who needs this ... · ABDELAZIZ ABDELSALAM. 5 Volume 2, Issue 9 June 10th 2013 Editor in Chief Olga Ivanova UAE ... RASHA MOHAMMED IBRAHIM ESHWANY

May Update June 10th 2013, Volume 2, Issue 9

IN THIS ISSUE

•Raise The Bar Winners Announcement

•Raise The Bar Pharmacies Ranking

•Share your wisdom...reporting from the field

•Promotions and Job upgrades

•New Team Members

•Birthdays and Special Occasions

Why is product training important and who needs this training?

Marketing Literature Sales Reps

Knowledge is power and for retailers, product knowledge can mean more sales. It is difficult toeffectively sell to a consumer if we cannot show how a particular product will address a shopper's needs.Read on to learn some of the benefits of knowing the products you sell.

Strengthens Communication SkillsHaving a thorough understanding of theproducts on the shelves can allow a retailer touse different techniques and methods ofpresenting the product to customers. Strongercommunication skills will allow a salespersonto recognize and adapt a sales presentationfor the various types of customers.

Does this training scenario look familiar?

Many of us have attended product trainings that perhaps no one except the person who developed the product would have loved to attend. Let’s look at the need for product training in detail!

Assists in Overcoming ObjectionsObjections made by customers may be struck downwith factual information regarding the product. Thatinformation usually comes in the form of productknowledge. Being well versed in not only yourproducts, but similar products sold by competitors,allows you to easily counter objections.

Grows ConfidenceIf a customer isn't fully committed to completing a sale, the difference may simply be the presence (orlack) of confidence a salesperson has towards the product. Becoming educated in the product and itsuses will help cement that confidence.

It may take a while to easily articulate your product knowledge,especially with new products, but over time you'll becomecomfortable and confident in providing the correct informationto shoppers. That confidence will pay off in improved salesresults.

Testimonials Practical Use

How to Gain Product Knowledge

Training Sessions

Ideal training scenario

Page 2: Why is product training important and who needs this ... · ABDELAZIZ ABDELSALAM. 5 Volume 2, Issue 9 June 10th 2013 Editor in Chief Olga Ivanova UAE ... RASHA MOHAMMED IBRAHIM ESHWANY

UAE Al Fanar Pharmacy DXB

Area Manager

Dr. Mohamed Adel

Mahmoud

WALL OF FAME... RTB winners

KSAZahrat Al Rawdah 14

Area Manager

Ahmed Ezzat Abdel Badie

Abdel Mageid Al Kady

OMANScientific Pharmacy,

Ghoubra branch

Area Manager

Dr Usman Zaki

We would like to convey these compliments to entire staff for

exceeding their goals for the last month of May. It was truly a

commendable performance. We know these things do not happen

without a great deal of effort on the part of everyone, and we want

you to know how much we appreciate your hard work.. Keep up the

good work. We are proud of our entire team.

Employees of the Month

“What you do is what matters, not what you think or say or plan.”

Dr. Balqis Hamza Saeed

Pharmacist In Charge

One of our senior and very

sincere team mate’s. Always

dealing with customers with

great care. With her excellent

service and customer relations

Pharmacy business is growing

continuously in highly

competitive area of Oman

Dr. G. Sam Sugirtharaj

Assistant Pharmacist

Very experienced and energetic

person. His multilingual abilities

and very good convincing power

makes his customers loyal to

our pharmacy.

Dr. Ayman Alshafh

Pharmacist In Charge

Amru joined us in the capacity of

“Pharmacist” in 2010 He adheres

to unique customer service with

excellent communication and

selling skills.

Dr. Shirine Refaat Agamawy

Pharmacist In Charge

Dr Vinodkumar Rengaraj

2nd Pharmacist

Sheila Cabrera Carino

Trainee Pharmacist

Analiza Bico Acosta

Sales

Irina Volchek

Beauty Advisor

Great work done by Al Fanar

team as it is the top pharmacy to

push and liquidate nearly expiry

items as well as aged stock

between branches. We would like

to thanks Al Fanar team for

achieving high margin and

highest beauty and health

contribution.

Dr. Eslam Moustafa

Pharmacist

ESLAM joined us in the capacity of “Pharmacist” from September

2012 , he always have the attractive smile for customers and

the friendly relationship with all

Page 3: Why is product training important and who needs this ... · ABDELAZIZ ABDELSALAM. 5 Volume 2, Issue 9 June 10th 2013 Editor in Chief Olga Ivanova UAE ... RASHA MOHAMMED IBRAHIM ESHWANY

Great contribution to a successful month...reporting from the field

There are many outstanding performances deserved to be recognised and highlighted,

so this paragraph dedicated to it!

Great work to Mohamed Fawzy Raslan KSA Retail

For supporting KSA pharmacists in the Training Field & introducing newsimple method of improving pharmacists' products knowledge & dealingwith customers called "Morning Snacks". For organizing great session indeveloping the communication skills of the pharmacists by a professionalCanadian Speaker (Mr. Edward Matte).

Great work to Saji Abraham Finance Department

Siji is a silent worker and with his can do attitude takes on any tasks given tohim. We appreciate the support that he provides to our company and theteam.

Thank you for the long years of service to Rafat A. Azeem Salem

Rafat is retiring after 18 years of service and will be going back toEgypt to be with his family. We had a farewell lunch for him where hebid farewell to his friends and colleagues. Attached are some picturesfor the same.

Great contribution to a successful month...reporting from the field

“Planet Pharmacy through the support of Dr. Magdy Fahmy organized its first 2 day training workshop for itsPharmacists in UAE. The program known as Pharmacy Excellence was held on Wednesday, 22nd May 2013 andThursday 23rd May 2013.”Planet Pharmacy will be organizing similar workshops for its UAE Sales Team. Workshops will also beconducted in Oman and Saudi.

Page 4: Why is product training important and who needs this ... · ABDELAZIZ ABDELSALAM. 5 Volume 2, Issue 9 June 10th 2013 Editor in Chief Olga Ivanova UAE ... RASHA MOHAMMED IBRAHIM ESHWANY

MEET OUR NEWEST COMPANY MEMBERS... Welcome on board

We are very proud of where we are today

and excited about where we are headed.

We would like you to know that you, as

part of our team, are our most important

and greatest asset. We could not

accomplish what we do every day without

our employees. We are very pleased to

welcome you to Planet Pharmacies and

look forward to working with you!

Welcome to Planet team. It’s an exciting time for Planet Pharmacies LLC as we continue

to grow the business.

To give you an idea of what you can expect and what we hope to achieve.

We will grow to become the most profitable

pharmacy retailer and distributor in the

region, trusted by our consumers and our

business partners because we offer relevant,

sought-after brands and guarantee a

professional, effective operation coupled

with the best customer service in the market.

A note from us!

TAISEER MOUNIR

MOHAMMED AMIN AMR

PHARMACIST

UAE Retail

SAHAR MAZHAR

PHARMACIST INCHARGE

UAE Retail

AHMED IBRAHIM AHMED

OUDA

PHARMACIST INCHARGE

UAE Retail

NOUFAL

CHEKIDAPURATH

PHARMACIST

UAE Retail

SAID ABDEL KARIM A.H.

MOHAMED KOABARI

PHARMACIST

UAE Retail

NEZHA EL YOSSRI

PHARMACIST

UAE Retail

FASIL KARAKULANGARA

PHARMACIST INCHARGE

UAE Retail

MUHAMMAD SIRAJ

PHARMACIST INCHARGE

UAE Retail

KARTHIKEYAN

VEERAMANI

ASSISTANT PHARMACIST

UAE Retail

MOHAMED SAMIR

PHARMACIST INCHARGE

UAE Retail

ABDALLAH ABDELHADY

ABDALLAH AHMED

MOSALLAM

PHARMACIST KSA

AHMED ATIF MOHAMMED

KAMEL ABDOU ELSAKA

PHARMACIST

KSA Retail

AHMED SAYED AHMED

ASHRY

PHARMACIST

KSA Retail

MOUSTAFA ABDELSALAM

ABDELAZIZ ABDELSALAM

PHARMACIST

KSA Retail

Page 5: Why is product training important and who needs this ... · ABDELAZIZ ABDELSALAM. 5 Volume 2, Issue 9 June 10th 2013 Editor in Chief Olga Ivanova UAE ... RASHA MOHAMMED IBRAHIM ESHWANY

5Volume 2, Issue 9

June 10th 2013

Editor in Chief

Olga Ivanova

UAEREGHU MELERI 01-Jun

MD SHAHIDUL ISLAM CHOWDHURY 01-Jun

IRSHAD GOLTHAMAJALU 01-Jun

ABDUL RAFIK 01-Jun

MANIVEL MURUGAN 04-Jun

ALIA A. ABDUL GHANY 05-Jun

ALERIZA DOMAGAS GARCIA 05-Jun

NAGHAM IBRAHIM ABDUL MAJEED 06-Jun

SYED MOHAMMED SHAREEF ABDUL 06-Jun

NADER AHMED ISMAIL 08-Jun

ABDUL SAMAD SALIM BASHA 09-Jun

ERAKKOOTH SIVADASAN 10-Jun

RASHA MOHAMMED IBRAHIM ESHWANY 14-Jun

SHIRINE MOHAMED REFFAAT MOSTAFA 14-Jun

ALAA ALI MOHAMED YOUSSEF 14-Jun

SADIQ ALI AHAMADULLAH 15-Jun

ANAND ISAAC 17-Jun

BUSHUR AL NAKAWA 18-Jun

JAWEED IQBAL JAMIL AHMED SHAIKH 22-Jun

THASLEEM ISMAIL 23-Jun

MAJEED SAHUL HAMEED 24-Jun

RASHEED MOHAMED 26-Jun

SHAIMAA ABDEL SATTAR MOHAMED TAHA 27-Jun

OMANMIAAD NASSER SAID AL WAHAIBI 01-Jun

MOHAMMAD MAJID MALIK 01-Jun

SALEH KHALID SAUD AL RIYAMI 02-Jun

MOHD.AFZAL 08-Jun

MOHD.ISMAIL 13-Jun

EZHILARASAN PALANISAMY 20-Jun

THURIA ABDULLAH SAID BAAWAIN 21-Jun

TAUSEF AHMED 30-Jun

KSAYASIR MEHMOUD 01-Jun

MOHAMMAD KHALIL ALREHMAN 02-Jun

MUADDIN BN JUHRO KERYA 04-Jun

MAHMOUD TAHA ABDEL GHANY 05-Jun

SHAKKIRUDHEEN TAZHATHETHIL KUNHI MOHAMED 09-Jun

MOHAMAD HASAN BN HAMMAD 10-Jun

AHMED HALMI ABDELKARIM ALI 15-Jun

WALID ZIDAN MOHAMED KHOLIF 16-Jun

ABDUL-AZIZ FALLAH AL-ASHOUR 17-Jun

TOUFIQ AHMED 17-Jun

AHMED MAKAWY ELHARIRY 19-Jun

AHMED MOHAMMED AHMED ABDA. 20-Jun

MUHAMMAD NADEEM 20-Jun

EMAD ABDELLATIF ELSAYED HASSAN 29-Jun