why is teaching csr in schools & universities necessary?

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Why is teaching CSR in schools & universities necessary? Because: Corporate Social Responsibility helps to define and identify many companies today. In the world of Subprime, the Euro dilemma and the financial crisis, public mistrust of corporations is strong and prevailing. CSR is an important tool in mending bridges and doing good. There are many jobs in CSR and this is usually the most humane part of the business!

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Why is teaching CSR in schools & universities necessary?. Because: Corporate Social Responsibility helps to define and identify many companies today. - PowerPoint PPT Presentation

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Page 1: Why is teaching CSR in schools & universities necessary?

Why is teaching CSR in schools & universities necessary?

Because:

• Corporate Social Responsibility helps to define and identify many companies today.

• In the world of Subprime, the Euro dilemma and the financial crisis, public mistrust of corporations is strong and prevailing. CSR is an important tool in mending bridges and doing good.

• There are many jobs in CSR and this is usually the most humane part of the business!

Page 2: Why is teaching CSR in schools & universities necessary?

Bad Corporate Behaviour

Page 3: Why is teaching CSR in schools & universities necessary?

Moral Dilemmas or Business as Usual?

1. There has been a lot of news lately about a particular fast-food company. It is known for consistently paying the lowest wages in the industry, buying the lowest-quality ingredients, managing the dirtiest premises and harassing people who campaign against it. But at this moment, you are very angry and the fast-food outlet is right in front of you. Will you eat there?

2. Your unemployed friend is very happy because she has been offered a sales opportunity on commission – selling exclusive branded products, e.g. handbags. You suspect the merchandise to be counterfeit. Will you buy one? What will you advise her? What if you suspect the items may have been ‘stolen goods’?

3. A local politician supports the building of a casino in your hometown. It will attract high-end tourists and stimulate the local economy. Will you vote for or against it in a referendum?

Page 4: Why is teaching CSR in schools & universities necessary?

Stages of Moral Development

Moral awareness• Perceptions• Sensitivity

Deliberation• Analysis• Resolution

Moral action• readiness to act?

Moral conduct• Is this a responsible, sustainable reaction/action?

Page 5: Why is teaching CSR in schools & universities necessary?

The ‚Corporate‘ in Corporate Social Responsibility

Just over 300 corporations control 25% of all the productive assets on earth. Futurists, Jim Taylor and Watts Wacker argue that as cross-border trade increases, national frontiers become increasingly unimportant and global business begins to take over from government. Goodbye United Nations, Hello United Corporations

Page 6: Why is teaching CSR in schools & universities necessary?

Just how big is big

• Nearly as many people work for General Motors as live in Wales.

• Fewer than 400 billionaires control as much capital as half the global population.

• Bill Gates alone is worth more than 135 countries. • If we compare the biggest companies‘ annual

turnover with national GDP, Philip Morris makes more money than New Zealand, Ford makes more than Thailand, and Exxon Mobil as much as South Africa and Nigeria put together“

Page 7: Why is teaching CSR in schools & universities necessary?

President or CEO?

Page 8: Why is teaching CSR in schools & universities necessary?

The Implications of Size

Distribution

Corporate Culture

Corporate Values

Employment

Politics

Education Law

SocialDevelopment

Page 9: Why is teaching CSR in schools & universities necessary?

Philanthropy/Charity• There are more than

67,000 philanthropic foundations in the world with access to billions of dollars. Why aren‘t more of the world‘s problems solved or alleviated? How are these foundations run and what are their principles, costs or interests?

Page 10: Why is teaching CSR in schools & universities necessary?

Agencies/NGOs engaged with CSR Guidelines/Issues/Activities

Page 11: Why is teaching CSR in schools & universities necessary?

The Internet: Curse & Blessing for CSR

Page 12: Why is teaching CSR in schools & universities necessary?

CSR: Getting started

• A company vision/mission/statement/code of conduct/credo

• Structure/Responsibilities/Resources• Leadership, especially support from the top• Written Standards• Training & Communication• Due Care• Detection/Monitoring/Auditing• Enforcement and Discipline

Page 13: Why is teaching CSR in schools & universities necessary?

CSR: Getting InvolvedIssues covered by CSR (Howard and Willmott, 2001)• Environmental

• Fair trade

• Organic Produce

• Not tested on animals

• Community involvement

• Cause-related marketing

• Charitable-giving

• Religious foundation

• Support for social cause

• Concern for human rights

• Philanthropic history

• Cooperative principles

• Support for education

• Participates in local business initiatives

• Supports national business initiatives

• Commitment to reporting

• Employee schemes

• Refusal to trade in certain markets

Page 14: Why is teaching CSR in schools & universities necessary?

More CSR Issues/Projects• Carbon Offsetting (Environmental CSR)• Micro-Credit/Financing (Support Local

Business/Co-operative Principles)• Volunteerism (Community

Involvement/Employee Schemes)• Art Patronage/Sports sponsorship• Social Entrepreneurship

Page 15: Why is teaching CSR in schools & universities necessary?

Case Studies:

Page 16: Why is teaching CSR in schools & universities necessary?

CSR- An industry with a Future?

• MNCs and SMEs, often form an alliance• HR/Marketing/R&D, increasingly specialised CSR departments• CSR Business Professionals – administrators, consultants, market

surveyors, motivation speakers, lawyers, fund-raisers, activists, art curators, sports consultants, media experts (journalists, bloggists, website owners), volunteers (traditional, skilled-based, full-time?), scientists, environmentalists

• Philanthropic foundations• Advocacy groups• NGOs• International org: the UN, ILO, OECD, the EU• Governments: national, state, local• Academia: researchers, editors, teachers, lecturers• CSR has spawned Social Entrepreneurs or social innovators

Page 17: Why is teaching CSR in schools & universities necessary?

What is the role of the Individual in Corporate Social Responsibility?

• Know your rights as an employee – educate yourself on laws and regulations

• Use your power as a consumer/customer • Join an advocacy group• Invest responsibly• Volunteer actively• Donate generously• Live consciously and conscientiously• Report abuse, malpractices, law-breaking• Influence your community• Be aware of your responsibilities and obligations as a

manager/boss/neighbour/parent/citizen/friend• Use social media to collect, analyse, evaluate and pass on

information• Develop a personal code of conduct

Page 18: Why is teaching CSR in schools & universities necessary?

What is the role of schools in CSR programming?• As a beneficiary of CSR programmes, e.g. internships, Girls‘

Day (Germany).• As a benefactor – share resources with stakeholders→create

School Social Responsibility, e.g. community involvement• Nurture the individual sense of responsibility as a future

employee, employer, parent, citizen, consumer, neighbour.

Page 19: Why is teaching CSR in schools & universities necessary?

Take Note:• Corporations are actually made up of Individuals and People

within Corporations have moral responsibilities (Milton Friedmann)

• Individuals within corporations can be very decent

• Corporations get away with abuses if individuals don‘t care. „We don‘t connect as individuals what we constitute to the production process.“ Michael Moore. „Will people actually do anything?“

• Individuals have tools at their disposal: Legislation, Litigation, Boycotts, Education