why it is important to have an online presence · 2020-01-09 · time spent. on social media per...
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Why it is important to have an online presence
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Time spenton social media per day
An average of
2:22per day is spent on social networks and messaging.
hours minutes
(GlobalWebindex, 2018)
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Customersare using social media
54%of Social Browsers use social media to research products.
(GlobalWebindex, 2018)
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Social media users by generation
(Emarketer, 2019)
Millennials90.4%
Gen X77.5%
Baby Boomers48.2%
Millennials 90.4%
Gen X 77.5%
Baby Boomers 48.2%
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Google My Business
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Facebook usage stats
Age of internet users who use Facebook
Income of internet users who use Facebook
18-29 88%84%30-49
72%50-64
62%65+
Gender
Network where millennials and Gen X are most likely to share content
of retail shoppers who recently made a purchase discovered a new product on Facebook
Time: 35Average minutes per day
Male48%
Female52%
2 Billion Monthly Active Users
<$30k/year 84%
80%$20k-$49k
75%$50k-$75k
77%$75k+
30%
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Facebook Do’s/Dont’s
DO’s:
DONT’s:
• Respond to customer comments, both positive and negative.
• Share content that you are using to generate leads on your website.
• Remove or edit customer posts
• Come across as a salesman
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Instagram usage statsAge of internet users who use Instagram
Income of internet users who use Instagram
18-29 59%
<$30k/year 38%
33%30-49
32%$20k-$49k
13%50-64
32%$50k-$75k
8%65+
31%$75k+
Gender
of teens say Instagram is the best platform to tell them about new products. Time: 15
Average minutes per day
Male42%
Female58%
800 Million Monthly Active Users
500 Million Daily Active Users
53%
of users follow brands53%
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Instagram Do’s/Dont’s
• Keep your content fresh
• Tell a story with images/Include promotions in your images
• Use Instagram solely for advertisements
• Post images that are not your own
DO’s:
DONT’s:
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Twitter usage stats
Age of internet users who use Twitter 75%
79%
84%
Income of internet users who use Twitter
18-29 36%
<$30k/year 23%
23%30-49
18%$20k-$49k
21%50-64
28%$50k-$75k
10%65+
30%$75k+
Gender
of Twitter users use Twitter to find coupons, deals, reviews, and ideas.
of Twitter users check the site daily to get their news.
of Twitter users retweet SMBs
Time: 2.7Average minutes per day
Male53%
Female47%
317 Million Monthly Active Users
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• Use your logo as your profile picture and match the background to its colors
• Mention those you wish to follow you in your tweets
• Leave your bio empty
• Post general tweets that do not offer your readers anything
Twitter Do’s/Dont’s
DO’s:
DONT’s:
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Age of internet users who use Snapchat
Devices | Mobile only
25%
10
39%
54%
13-17 23%37%18-24
26%25-34
12%35-54
2%55+
GenderBillion video views/day
of teens polled said that Snapchat was their favorite network
Active Snapchat users open the app 25+ times each day
of daily active users post to their Story every day
of Snapchat users log in every day
Time: 25Average minutes per day
Male30%
Female70%
300 Million Monthly Active Users
Snapchat usage stats
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Age of internet users who use Pinterest
Income of internet users who use Pinterest
18-29 36%
<$30k/year 30%
34%30-49
32%$20k-$49k
28%50-64
31%$50k-$75k
16%65+
35%$75k+
Gender
Time: 14.2Average minutes per visit
Male40%
Female60%
200 Million Monthly Active Users
80%
66%
60%
10%
of millenials say Pinterest helps them find things they want to buy
of women 25-54 use Pinterest
Men are the largest growing segment and are 40% of new signups
of Pinterest households have children 5 or under
of consumers are more likely to purchase when referred by Pinterest than other networks
Pinterest usage stats
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What do you do Next?
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Plan your content
Publishing Tools: Hootsuite
Sprout Social
Sendible
Hubspot
Industry Relevant Information
Company Personality
Tips & Tricks
Trending Topics... when applicable
.
.
.
.
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Reviews97% of people read reviews for local businesses.
(BIA/Kelsey)
89% of consumers read businesses’ responses to reviews.
(BrightLocal)
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• Respond to all reviews good or bad
• Remember there are multple places where your busi-ness can be reviewed (Google, Facebook, Yelp, etc.)
• Get into an ugly “back and forth”
• Ignore or Delete them
Reviews Do’s/Dont’s
DO’s:
DONT’s:
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The Metrics that Matter
Likes
Likes
RE
AC
H
CTR
vid
eovi
deo
E N G A G E M E N TE
NG
AG
E-
ME
NT
SHARES
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What are your goals
AwarenessEngagementWebsite Traffic
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Metrics that matter
Net New FollowersTotal Likes,
Comments & Shares
Measure Post Reach Total Post Shares
Conversions
Awareness Metrics | Audience Growth Rate Engagement Metrics | Avg. Engagement Rate
Awareness Metrics | Post Reach Engagement Metrics | Amplification Rate
Conversion Metrics | Conversion Rate
Growth Rate Percentage
Average Engagement Rate Percent
Post Reach Percentage
Amplification Rate Percentage
Conversion Rate Percentage
100 100
100 100
100
Total Followers Total Followers
Total Followers Total Followers
Total Clicks
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Insights
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Overview
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Posts
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Post details
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Promote a little
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Promote a little more
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Promote a lot
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Where do we go from here?
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Where to start to make an impact
Facebook/Social Media/Google My Business
Google Search
Google Display Ads
YouTube
Programmatic Display
CTV/Digital Radio