WHY ME? VAN DINH

ABOUT ME

Experiences October 2012 – present 3/2007 – 5/ 2008 Marketing Senior Supervisor Sales and Marketing Executive AIA Vietnam Life Insurance Smart Tailor Businessman Company, VN

WHAT I FIT

WHAT I DID

85%

Conducting marketing plans

•  “SHARE LOVE – FOR SHORTER ROAD” 100,000 interactions Database with 23,600 contacts

•  “REAL LIFE NEVER STOPS” : Social media reach 5 million recorded 700,000 video views 400,000 microsite impression.

•  “AS LOVE NEEDS TO BE SHARED” 40,000 interaction Database with 23,600 contacts

•  Digital Platform: responsive microsite •  Support channels: online PR, digital

posters, forum seeding, hot influencer, EDM, online media (Google ads, Facebook ads, pre-roll ads….)

Digital Campaigns

Conducting strategic marketing plans, enhancing brand awareness and supporting sale

Company strategies

•  Promoting Premier Agent •  Supporting Head of Brand and Corporate Communications in developing plans to

dominate the cities through AIA Exchange and nest by AIA projects •  Coordinating with other departments to conduct the Real Life Journey

WHAT I FIT

WHAT I DID

90%

Developing communication materials

Overseeing all advertising and developing communication materials

•  Career Opportunity Presentation: developing Marketing materials, Recruitment brochure, AIA information update, Interview guidelines…

•  Sale Tool Kits •  Recruitment Kits •  Company Information Update •  Developing guidelines about using and managing AIAV

brand and images for offices and general offices

Managing AIA Brand

•  Managing AIAV brand image across the country (over 100 offices) •  Managing outdoor advertising

WHAT I FIT

WHAT I DID

Managing all the company’s owned media (websites, Facebook fan page, YouTube, etc.)

90%

Managing AIA website: 21,000 visits per month 16,000 unique visits per month

Implementing SEO to reach a high search rate

Managing Facebook fanpage:

Page like: over 28,000 likes

Youtube View: over 89,000 views

Recent post engagement

WHAT I DID Overseeing corporate events

•  AIA Health Now: 1 or 2 events/month and 200 customers/event

•  AIA Healthy Living events

•  Events to promote the AIA new brand positioning

•  Customer Conferences •  Real Life Journey

WHAT I FIT Well experienced in organizing all corporate events

90%

WHAT I DID

-  Agent Deep Dive Study/Customer Deep Dive Study

-  ASIAN Middle Class Survey

-  Healthy Living Survey -  Agency Leader Study

WHAT I FIT Overseeing market research programs

90%

WHAT I FIT

§  EDITOR OF AIA GROUP INSIDE MONTHLY NEWSLETTERS

WHAT I DID §  EDITOR OF AIA VN AGENCY NEWSLETTERS AND CUSTOMER

NEWSLETTERS

•  PREPARING ALL CEO SPEECHES/MESSAGES AND

INTERNAL COMMUNICATIONS

Handling marketing communication, press release and publicity

80%

WHAT I FIT

§  IN CHARGE OF PROMOTING THE SPONSORSHIP TO TOTTENHAM

HOTSPURS FOOTBALL CLUB

WHAT I DID §  IN CHARGE OF THE PARTNERSHIP

WITH CITI BANK

Overseeing sponsorship, promotional events and contribution programs

80%

SALE PROMOTIONAL ITEMS

•  Produce gifts to customers

•  Promote the sponsorship on facebook page, press releases and ads

CO-SIGNAGE

BOOTH IN CITI BRANCH

I DO BELIEVE MY STRONG PASSION FOR MARKETING FIELD COUPLED WITH MY DEDICATION AND EFFORTS WILL BRING GREAT

VALUE TO THE ORGANIZATION.

THANK YOU