Why MediaCom for Search?September 2011

A bit about us

1

WHAT WE’LL COVER…

Benefits of integration

4

Our approach to SEM & Mobile

2

Our approach to SEO

3

#1 global buyers of search

2011 IAB Australia finalists for both SEM & SEO

$22M annual billings

WHEN IT COMES TO SEARCH, WE ARE…

x22 (SEM & SEO)

Syd, Melb, Bris

z

Deep linkingLanding Page OptimisationPage Load

SpeedBounce rate

#1KeywordAd Copy

URLStructure

Match Types

Technology &Analytics

Cross channel attribution

Relevance

THE THREE PILLARS OF SEM

User experience Measurement Best in searchX X =

Defend Granular Innovate

OUR APPROACH TO SEM INCLUDES

Tactical keyword coverage and ad copy

What does it mean for your business?

Top position on competition terms

… we can trademark your brand terms with Google

OUR APPROACH TO BRAND SEARCH SEES VOLKSWAGEN DOMINATE THEIR KEY COMPETITOR

Defend brand

Advanced match types and keyword coverage

What does it mean for your business?

Dominate category… a granular structure will improve your quality score

OUR APPROACH TO ADVANCED TARGETING SEES TOURISM NSW DOMINATE THE COMPETITION

Granular

Optimise ReachAdvanced

OUR APPROACH TO MOBILE SEM & GOOGLE APPS

OPTIMISE WEBSITE FOR MOBILE TO INCREASE ENGAGEMENT & CONVERSION RATES

Vs.

Optimise

Mobile SEM Advanced targeting

OUR APPROACH DRIVES AN INCREASE IN DEALER PHONE CALLS FOR AUDI

What does this mean for your business?

…advanced targeting = increased conversion rate

Advanced

Google app ads $0.65 CPAWhat does this mean of

your business?

OUR APPROACH TO GOOGLE APPS GENERATES OVER 60,000 APP DOWNLOADS FOR NRMA

… Google app ads will extend your brand reach

Reach

Top 3 Methodology Simple process

OUR APPROACH TO SEO

47%

13%

9%

7%

6%

5%

4%

3%

3%

3%

SEO; IT’S ALL ABOUT THE TOP 3Top 3

Relevancy Brand popularity RankX =

PUT SIMPLY, GOOGLE RANKS YOUR SITE BY THE FOLLOWING KEY MEASURES…

Off page linking:

ContextualArticles

Press ReleasesLink Baiting

#1Metadata

Heading tagsSite architectureKeyword usage

Image optimisationInternal linking

Page load speeds

Methodology

Research On-site Off-site

KeywordsLinks

SaturationCompetitors

URL’sStructureCodingContent

Navigation

Ongoing Link Building

WE SET ABOUT OPTIMISING THESE ELEMENTS THROUGH OUR TRIED AND TESTED PROCESS;

Simple process

Increase organic search conversion rate

What will this deliver for your business?

Higher converting page indexation

OUR APPROACH TO SEO ACHIEVED A 104% INCREASE IN CONVERSIONS FOR VW Y-O-Y

…leverage SEM data to maximise SEO performance

Content

Increase SE rankings

Insert Graph

On-page & off-page

FINALIST

2011 IAB finalist

OUR APPROACH TO SEO PUTS 51 NEW KEYWORDS IN THE TOP 10 RANKINGS FOR P&G

What does this mean for your business?

…our approach sets the benchmark for other agencies

Link baiting

Media planning & implementation

Media Investment

Search

MEDIACOM

Desired response

Data analysis

INTEGRATION GIVES US A HOLISTIC APPROACH LEADING TO BETTER RESULTS

THE BENEFITS OF INTEGRATING YOUR SEARCH BUSINESS WITH MEDIACOM INCLUDES…

Maximise opportunitiesChannel neutralExpertise

Tested effect of display on search for Dell

What does this means for your business?

Display drove incremental sales

Brand Generic Laptop

BaselineIncremental

+69%

+150%

WE MEASURE THE EFFECT OF OTHER MEDIA ON SEARCH…

…increased ROI when search & display together

Expertise

KFC – The DoubleWhat does it mean for

your business? Budget fluidity

& SHIFT BUDGET TO WHERE IT IS MOST EFFECTIVE

…capitalise on opportunities as they arise

Channel neutral