why mexico? food and beverage sectormedia.firabcn.es/content/t703018/docs/eaam2018_facts_en.pdf ·...

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THE MEXICAN MARKET ANTAD & ALIMENTARIA: A CONSOLIDATED ALLIANCE EXPO ANTAD & ALIMENTARIA MEXICO WHY MEXICO? Because of its size Because of its openness to foreign trade and strategic location Because of its potential growth and its economic and politic stability Because of the potential consumption of its population Because of the potential of tourism and its impact on the food and drinks industry SPAIN MEXICO SIZE (Km 2 ) 505.988 1.964.375 POPULATION 2016 (Inhabitants) 46.468.102 123.518.270* GDP 2016 (mill. ) 1.113.851 944.615 GDP per capita 2016 () 24.000 7.437 *2017CONAPO’s forecast. Source: CONAPO and datosmacro.com Food and Beverage Sector 34% of household income goes to the purchase of food and beverages. In Mexico, there are 31.5 millions households (2016). EMERGING CONSUMPTION TRENDS Organic food, healthy and sustainable food, free from, alternative milks, nutritional products “Ready to eat” products including processed vegetables Snacks and beverages No alcoholic beverages High increase of Food Service in large cities Self-service machines increase Fast Food diversification Antad data 2016 GENERAL AND MACROECONOMIC DATA ANTAD (the National Association of Self-Service and Department Stores) guarantees the attendance of nearly the entirety of Mexico's distribution due to its maximum representation in points of sale, commerce and industry chains in Mexico. Alimentaria Exhibitions impresses full internationalisation upon the new trade fair through its knowledge of the international market of operators in the industry. EXPO ANTAD & ALIMENTARIA MEXICO brought together the most complete offer of food, beverage and major consumer products. It becomes the most relevant International Food & Drinks trade show in Mexico. Total ANTAD Chains 106 Total ANTAD Stores 51,917 Specialized Store Self Service Department Store 2017 EXPO ANTAD & ALIMENTARIA DATA GENERAL DATA RANGE OF PRODUCTS PRESENTED AT THE SHOW: 68% Food & Drinks. 11% Furniture & Equipment. 6% Higyene, Health and Healthcare. 3% Technology. 8% General Merchandises. 3% Transportation. 45.000 VISITORS + de 30 COUNTRIES 1.502 EXHIBITORS 660 NEW PRODUCTS 55.000m 2 TRADING FLOORS Exhibitors: 81% of the exhibitors are very satisfied with the business generated 96% consider participating in 2018 From the total attendance: EUROPA 49% North America 13% Latin America 14% Europe 0,8% Africa 23% Asia 0,2% Oceania 76% National 24% International 91% of the total of visitors are involved in the purchase decision process Origin of Visitors

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Page 1: WHY MEXICO? Food and Beverage Sectormedia.firabcn.es/content/T703018/docs/EAAM2018_Facts_EN.pdf · Antad data 2016 GENERAL AND MACROECONOMIC DATA ANTAD (the National Association of

THE

MEX

ICA

N M

ARK

ET

ANTAD & ALIMENTARIA:A CONSOLIDATED ALLIANCE

EXPO

AN

TAD

& A

LIM

ENTA

RIA

MEX

ICO

WHY MEXICO?Because of its sizeBecause of its openness to foreign trade andstrategic locationBecause of its potential growth and itseconomic and politic stabilityBecause of the potential consumption of itspopulationBecause of the potential of tourism and itsimpact on the food and drinks industry

SPAIN MEXICO

SIZE (Km2) 505.988 1.964.375POPULATION 2016 (Inhabitants) 46.468.102 123.518.270*

GDP 2016 (mill. €) 1.113.851 944.615GDP per capita 2016 (€) 24.000 7.437

*2017CONAPO’s forecast. Source: CONAPO and datosmacro.com

Food and Beverage Sector 34% of household income goes to the purchase offood and beverages. In Mexico, there are 31.5 millionshouseholds (2016).

EMERGING CONSUMPTION TRENDS

Organic food, healthy and sustainable food, freefrom, alternative milks, nutritional products“Ready to eat” products including processedvegetablesSnacks and beveragesNo alcoholic beveragesHigh increase of Food Service in large citiesSelf-service machines increaseFast Food diversification

Antad data 2016

GENERAL AND MACROECONOMIC DATA

ANTAD (the National Association of Self-Service and Department Stores) guarantees the attendance of nearly the entirety of Mexico's distribution due to its maximum representation in points of sale, commerce and industry chains in Mexico.

Alimentaria Exhibitions impresses fullinternationalisation upon the new trade fair through its knowledge of the international market of operators in the industry.

EXPO ANTAD & ALIMENTARIA MEXICO brought together the most complete offer of food, beverage and major consumer products.

It becomes the most relevant International Food & Drinks trade show in Mexico.

TotalANTADChains

106

TotalANTADStores51,917

Specialized Store Self Service Department Store

2017 EXPO ANTAD & ALIMENTARIA DATA

GEN

ERA

L D

ATA

RANGE OF PRODUCTS PRESENTED AT THE SHOW:

68% Food & Drinks. 11% Furniture & Equipment. 6% Higyene, Health and Healthcare. 3% Technology. 8% General Merchandises. 3% Transportation.

45.000VISITORS

+ de 30COUNTRIES

1.502EXHIBITORS

660NEW

PRODUCTS

55.000m2TRADING FLOORS

Exhibitors:

81% of the exhibitors are very satisfied with the business generated

96% consider participating in 2018

From the total attendance:

EUROPA

49%North America

13%Latin

America

14%Europe

0,8%Africa

23%Asia

0,2%Oceania

76%National

24%International

91% of the total of visitors are involved in the purchase decision process

Origin of Visitors

Page 2: WHY MEXICO? Food and Beverage Sectormedia.firabcn.es/content/T703018/docs/EAAM2018_Facts_EN.pdf · Antad data 2016 GENERAL AND MACROECONOMIC DATA ANTAD (the National Association of

Customer SupportInternacional companies:T.: +34 93 553 10 86 T.: +34 93 552 06 [email protected]

Check our website:www.alimentaria-mexico.com

SUCCESSFUL CASE

EXPO ANTAD & ALIMENTARIA MEXICO 2017:INTERNATIONAL PAVILION

28 origin countries Germany, Argentina, Chile, China, Colombia, Korea, Costa Rica, Denmark, Ecuador, El Salvador, Spain, Philippines, Greece, Guatemala, Guayana, India, Indonesia, Italy, Japan, Poland, Russia, Sri Lanka, Taiwan, Tunisia, Turkey, United Kingdom, United States, Canada.Companies from 9 new countries: Germany, Denmark, Philippines, Guayana, Japan, Russia, Sri Lanka, Taiwan, Tunisia.Outstanding participation of international Pavilions or group participations: Spain, Spanish Regional Governments, China, Korea, Japan, Denmark, Turkey, Ecuador, Colombia, Argentina, Guatemala, El Salvador, United Kingdom, Indonesia, Sri Lanka, Argentina, United States, Canada, Italy.

IN SEARCH OF THEGENERATION OF

WORTHWHILE EXPERIENCES

Business meetings and Buyers Lounge: a specific area is designed for the generation of business with its protagonists: guest buyers from several countries: Mexico, United States, Central y South America. Programs organized with the collaboration of the Mexican Council of Foreign Trade, Promexico, USA Trade, ALAS.

Food Connections: Activities aimed at generating gastronomic experiences in its 3 areas: Tasting & Parings, Cooking Experience and Drinks Show, or through tastings, round tables, demonstrations, etc.

Media Snapshot: Privileges space for the promotion of companies, products and innovations: new products, media-conferences forum, specialized Media Zone, bloggers, Medias.

Relational and Networking activities: Welcom-ing Reception, sport tournament, Stores and Distribution Centre Tour.

NETWORKINGPROMOTION

BUSINESSINNOVATION

INTERNATIONAL PRODUCTS WITH THE LARGEST PRESENCE IN THE EXPO

+78% Increase of the number of international foodand drinks exhibiting companies

More than 340 participating companies

16%Prepared food,

Tinned food, Specialfood

13%Meat

12%Drinks

10%Wines

EUROPA

18%USA + Canada

14%LATAM

36%Europe

32%Africa + Asia

82,23%RECOMMEND EXHIBITING IN

NEXT EDITION

PARTICIPATION OF INTERNATIONAL FOOD & DRINKS EXHIBITING COMPANIES

OVERALLSATISFACTION

Source: Noticias de Vigo, 19 de abril de 2017

20%Sweets and Snacks

29%Other

Galifresh makes the leap to Latin America and opens commercial office in Switzerland to approach Central European market

The company has established commercial contacts at one of the most important trade fairs in the sector in Mexico for the distribution of 100% natural fruit purees in this country and in markets in Central and South America.

Galifresh expands to Lationamérica by starting exporting its 100% natural fruit purees to various markets after its participation in Mexico at ExpoANTAD & Alimentaria. The company has reached agreements with importers / distributors for distribution in Mexico, Central America and South America.

Origin of the internationalfood and drinks range