why mobile is the answer to a connected customer experience.pptx
TRANSCRIPT
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NewStore Inc. #mobilemandate
Why Mobile is the Answer to a Connected Customer Experience
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NewStore Inc. #mobilemandate
Dawn TrensonDirector, eCommerce
at Steven Alan
Phil GranofCMO
at NewStore
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NewStore Inc. #mobilemandate
History of Steven Alan
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NewStore Inc. #mobilemandate
The Tethered Self
Source: StatCounter Global Stats (September 2015), Mobile includes smartphone and tablet traffic
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NewStore Inc. #mobilemandate
Introduction
Providing a personalized
omnichannel shopping experience
Seeing the brand as the consumer
sees it
Empowering store
associates
Ensuring accurate inventory
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NewStore Inc. #mobilemandate
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NewStore Inc. #mobilemandate
What Do You Do When You First Wake Up?Our interaction with each other through our phones begins as soon as we awake. Within the first 15 minutes of waking up, 4 out of 5 smartphone owners are checking their phones and among these people, nearly 80% reach for their phone before doing anything else. These statistics alone drive home the utility of and reliance on smartphones.
The Tethered Self
Among All Respondentsreach for phone within 15 minutes of waking
reach for it immediately after waking
reach for it immediately and use as alarm clock
79%
62%
44%
Among 18-24 year oldsreach for phone within 15 minutes of waking
reach for it immediately after waking
reach for it immediately and use as alarm clock
89%
74%
54%
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NewStore Inc. #mobilemandate
Omnichannel Has Been Missing A Silver Bullet
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NewStore Inc. #mobilemandate
Mobile is the Silver Bullet
Sales Associates
Bricks & Mortar
OnlineInventory
Fulfillment
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NewStore Inc. #mobilemandate
Expectation Gap
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NewStore Inc. #mobilemandate
Greater Comfort with Digital
∖ Fashion brands and consumers have become more comfortable with the digital marketplace allowing for increased personalization.
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NewStore Inc. #mobilemandate
Personalizing the Omnichannel Experience
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NewStore Inc. #mobilemandate
Empowering Brand Ambassadors
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NewStore Inc. #mobilemandate
Empowering Brand Ambassadors
90% of Sales Associates are discouraged from possessing a mobile device in-store.
49% of Store Associates said that the existence of a dedicated store associate app would impact theirdecision to take a job as an associate.
Ironically, 90% of retail shoppers using smartphones in-store are creating a major experience gap in the store’s omnichannel strategy.
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NewStore Inc. #mobilemandate
Ensuring Accurate Inventory
Build Shopping List
Only 20% of successful retailers offer it.
39% of consumers are unlikely to visit a retailer’s brick-and-mortar store w/o it.
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NewStore Inc. #mobilemandate
See the Big Picture
Know MeValue MeInform MeServe MeSecure Me
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NewStore Inc. #mobilemandate
Forget the Buzzwords
Merchandizing
Technology/Ops
Marketing
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NewStore Inc. #mobilemandate
Your Story is Not “Your” Story Anymore
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NewStore Inc. #mobilemandate
Empower Instant Gratification
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NewStore Inc. #mobilemandate
Be Careful What You Do In-House…
WebApp
NativeApp
Kiosk
Wearables
DigitalDisplay
mPOS
Beacons
Clientelling
Wayfinding
WAN
AssociateApp
Personalization
VisualMerchandi
zing
CampaignMgt.
Loyalty
PIM OMS
Pricing /Offers
DigitalAsset Mgt.
ERP
StockRoom
TaskMgt.
StaffMgt.
Training
WCM
Merchandizing
TransactionEngine
BI
Touch Points
Store Systems
Experience
Platform
Back Office
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NewStore Inc. #mobilemandate
What Do the Next 12 to 18 Months Hold for Retailers?
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NewStore Inc. #mobilemandate
Q&A
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NewStore Inc. #mobilemandate
Thanks for joining us! Be sure to follow us on Twitter @newstoreinc
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NewStore Inc. #mobilemandate
Mcommerce Summit: State of Mobile Commerce 2016New York, NYThursday, May 5, 2016
For more information please go to MobileMarketer.com
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