why mobile marketing is important for you
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- 1. Best Practices
- 2.
- 250+ million Americans carry mobile phonesover 80% of the nation's population
- There are more than a 100 million unique mobile users in the U.S and over 500 billion globally
- More than 25% brands in the U.S anticipate spending more than $5 million on mobile advertising
- With smart phones, mobile web is expected to be used by 50% of consumers soon
- 3.
- Mobile marketing is a great way to indulge in interactive marketing with your audience
- Use this feature to stand-out in the crowd
- Customize your website to suit audiences who access the web on-the-go
- Personalizing your mobile-marketing offers is a good idea, since mobile itself is a very personal medium
- 4. Keep it Simple
- 5.
- Your mobile marketing tactics must be simple
- Dont require the audience to type out long codes to participate
- This will deter them from interacting with you
- 6.
- Mobile marketing, though growing rapidly, certainly needs support from other main marketing media
- Hence integrating your mobile marketing strategies with other media like web-marketing, television and so on is recommended
- 7. Lead Tracking
- 8.
- Track the leads that flow-in as a result of your mobile marketing efforts
- This will not only help in determining the ROI, but will also help you engage in more personalized marketing at a later stage
- 9. Measure & Analyze
- 10.
- The results of your Mobile marketing efforts should be tracked, just as that of any other mode of marketing
- Tracking the response to mobile marketing methods would enable you to understand the effectiveness of your mobile marketing campaigns
- Analyzing your mobile marketing results will enable you to optimize your mobile marketing strategy to bear maximum results
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