Why mobile matters

Rob Borleywww.robborley.com

The internet changed everything

Mobile changes it all again

Mobile usage growth

45% of people use mobile devices to access the internet while out and about. Up from 37% last year.

75% of 16-25s22% of mobile internet users are infrequent desktop users.

71% of smartphone users respond to TV advertising by searching on their mobile.366m units up 11.7%Features phones down 4%Of the 4 billion active

mobiles. 1.1 billion are smart phones.

It’s estimated that by 2014 mobile internet user will overtake desktop use.

Half of all local searches are performed on a local device.

86% of mobile internet users do so while watching TV.

Driven by youth

Online behavior has changed

Location, location, location

More than just a mobile website

Changing the way we do business

Mobile has changed everything