why mobile & responsive websites?

The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu

What’s The Deal With

Mobile Web?

So YouGot ANew

Website...

5+ years ago

5 years ago

4 years ago

3 years ago

2 years ago

1 year ago


YOUR WEBSITE...

IS BEING VISITED...

BY USERS...

ON SMARTPHONES

RIGHT NOW!


On average 30% of visits

to Irish websites are by users on

mobile devices

Website Visits On Mobile Devices

Mobile Visitors

Have HighExpectations

No Mobile Website=

Bad Customer Service

Source: Google. Sept. 2012

30% / 61%=

18% Of All Visitors

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In 2011 smart phones

out-sold PC/Notebooks

for the first time ever!

Source: IDC. Mar. 2011

The World Is On The MoveAre You Missing Out?


The World Is On The Move

Mobile web users will overtake

desktop web users by 2014!

Source: Morgan Stanley. Apr. 2010

Are You Missing Out?

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Mobile web searches will

overtake desktop web searches by

2015!

Source: BIA Kelsey. Apr. 2012

The World Is On The MoveAre You Missing Out?


Are You Missing Out?

The World Is On The Move

SHOCK NEWS!!! SHOCK NEWS!!! SHOCK NEWS!!! SHOCK NEWS!!!

Mobile search accelerates at the weekends and in the evenings

People use their mobile devices to search when they are away from their PC!

Source: Google. June. 2011N.B. the scales of the two lines are different and so volumes of searches are not proportional in this graph.

They are aligned simply to highlight the differing trends between them


Some Ireland Specific Stats

• 71% Of Irish Population Owns A Smartphone

• 89% Have Researched A Product/Service On The Smartphone

• 36% Have Purchased A Product On Their Smartphone

• Usage Of Smartphone:– At Home – 95%– On-The-Go – 78%– In A Shop – 63%

Source: Irish Internet Association July 2012


Main Drivers For Mobile Usage

Email & Social Media...

Source: IDC March 2013


If you send email newsletters, engage in social media or run search ads for your business and don’t have a mobile website, you are creating a massive

experiential disconnect

The Social Media/Email Disconnect


The Bottom Line

So IfYour

WebsiteIs Not Mobile

Optimised...

IT IS

ALREADY

OUT OF

DATE!*

* Even If You Bought It Yesterday

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So What IsA Mobile

Optimised Website?


NotMobile

Optimised


MobileOptimised

So We Started Building Lots

Of Mobile Websites

But ThenIn 2010

SomethingHappened

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And Mobile Web Had To Evolve

It Became:

Responsive Websites


Responsive (Adaptive) Websites...

Automatically adapt to the browsing platform

to deliver a perfect viewing experience whatever device is

being used


What Is...

A Responsive Website?

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View This Video:

http://youtu.be/3u0nFUKLVx4

http://youtu.be/3u0nFUKLVx4

Appsvs.

Mobile/ResponsiveWebsites Or

Native Appsvs.

Web Apps


A smartphone is a powerful multi-function

device with powerful

computing capabilities...in your hand

How Do Apps Differ From Mobile Websites?

• A Camera• A Video Recorder• A GPS• A Microphone• Buttons• A Core Processor• Wi-Fi• A Cell Phone• Sensors

(Accelerometer, Proximity, Light)

• Memory/Storage

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You Can Only Access This Hardware Through Device Specific Coding Platforms

Web Coding Languages Cannot Access This Hardware


Above AllWeb Apps Are

Search Friendly

Native Apps vs. Web Apps

Examples Of When

You Need A Native App

1. Golf Club app could provide distance to hole info through GPS

2. Pub/Bar app could run a funny photo/video competition and have customers upload through app

3. Activity centre could have a game within an app that uses the accelerometer

4. Travel/Bus company wants to provide access to timetables even when there is no internet access

What 4 Things Should I Do Tomorrow?

1. Review your analytics data and determine what percentage of your traffic is currently coming from mobile web and look at the bounce rate and visit time from those visitors– A high bounce rate and low visit time

indicates frustration

2. Identify your needs– Do you need an app?– What will you provide your mobile web

visitors?– Do you need an integrated mobile site or will

a standalone mobile site work for you?

3. Research– Review as many sites as possible (both in and

out of your sector) and note down what you liked and frustrated you

4. How Will You Maximise Your Mobile Web Presence– Work out a plan that will allow you to

maximise the spend you’ll make

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Don’t Get Distracted – Your Website Comes First!

QUESTIONS


Need More Info?

+353 (0)1 824 1100

www.thedggroup.eu

[email protected]

http://www.linkedin.com/company/the-dg-group

http://www.facebook.com/DGGroup.eu

@sanitymarketing

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why mobile & responsive websites?

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