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Bringing Programmatic In-house

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Page 1: Why Netflix Built Their Own Programmatic Platform In-House

Bringing Programmatic In-house

Page 2: Why Netflix Built Their Own Programmatic Platform In-House

MarTech

Tony RalphDirector of Ad Technology, Netflix

Page 3: Why Netflix Built Their Own Programmatic Platform In-House
Page 4: Why Netflix Built Their Own Programmatic Platform In-House

What tools, platforms allow us to evolve in this direction?

Page 5: Why Netflix Built Their Own Programmatic Platform In-House
Page 6: Why Netflix Built Their Own Programmatic Platform In-House

bidder(s)adserver

tag managementPMD

analytics

Page 7: Why Netflix Built Their Own Programmatic Platform In-House

buy or build?

Page 8: Why Netflix Built Their Own Programmatic Platform In-House

“buy or build”“buy vs. build” buy AND build

Page 9: Why Netflix Built Their Own Programmatic Platform In-House
Page 10: Why Netflix Built Their Own Programmatic Platform In-House
Page 11: Why Netflix Built Their Own Programmatic Platform In-House
Page 12: Why Netflix Built Their Own Programmatic Platform In-House
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Page 15: Why Netflix Built Their Own Programmatic Platform In-House

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