Why Networking Is Necessary If You Want To Be A Successful DJ

Music and social networking have got closely intertwined in today’s culture. As such, every DJ

should know how top performers take advantage of such social platforms. Social networking

sites such as Facebook, YouTube, Rated DJs, etc have been a key element in the success of

modern performance artists. Emerging artists largely use these platforms to connect with fans,

advertise their shows and even sell their stuffs.

Rapid growth in networking capabilities and networking technologies has resulted in new

opportunity which every DJ, newcomer or pro, needs to make use of. As such, there are

thousands of DJs in every corner of the globe. It’s a highly competitive world out there and when

your product is about trendsetting and art, you got to show it to get the appreciation. Popular

music bands have been actively using sites like MySpace and Indeed to promote themselves.

Conversely, the music loving audience will thoroughly rely on video sites like YouTube and the

ratings provided by Rated DJs to hire professionals.

There isn’t any doubt on the fact that being active on social sites will surely result into increasing

your fans and they in turn will voluntarily spread the word among possible clients. As such,

everyone is on Facebook or YouTube today and this again is a highly competitive platform we

are talking about. A mere presence wouldn’t necessarily suffice the requirements. You need to

regularly make sure that you are getting heard and people aren’t getting the opportunity to “try

out something different”.

The challenges

For regular web surfers, it is easy to stay online and post updates every now and then. However,

for artists keeping a busy time schedule, the needs of social marketing can get very demanding.

Facebook for instance provides the opportunity to create an official page, and advertisements

other than your “public profile”, it is important that you keep tracking the developments on your

Facebook platform as you never know when an interested fan would be looking for the latest

gigs you have performed at.

While some big names would be able to keep a separate marketing manager who would be

handling the posts – photos, updates, links, videos, etc. those with a scarcity of funds need to

find out time themselves. As we say, every job is tough and requires you to be a dedicated

professional, so is the case with music business. Besides the tiring journeys and keeping the

crowd happy, you also need to promote yourself well, otherwise you would soon be forgotten.

Gone are the days when only a few people dared to choose music as a career and those who were

present got all the attention even without trying any harder.

The music business is quite similar to any other business when seen in terms of marketing

prospects. Clients always love a personal connection and it is social networks that present the

easiest platform to directly respond to queries, requests and posts. This is also the platform

where you would find the best feedback to your performance and enhance the quality of your

product, music. Internet and online media helps you know about the latest trends in other

countries of the world and what you need to pitch in, to win a prospective deal. This is the Age of

Information and it is research, data and clearly visible facts that make you a winner. For a DJ,

the online world can also be quite fascinating!