why page speed isn’t enough
DESCRIPTION
Why Page speed isn’t enough. Betfair’s Performance Journey. Tim Morrow Velocity Europe 2012 . £ 63m traded 2012 US Open Tennis. £1bn traded Euro 2012. Traded volumes. “Its slower and harder to place bets in EVERY way”. “I am finding the new site very slow to place bets”. - PowerPoint PPT PresentationTRANSCRIPT
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WHY PAGE SPEED ISN’T ENOUGHTim MorrowVelocity Europe 2012
Betfair’s Performance Journey
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£1bn traded Euro
2012
£63m traded 2012
US Open Tennis
TRADED VOLUMES
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CUSTOMER FEEDBACK“Its slower and harder to place bets in EVERY
way”“I am finding the new site very slow to place bets”
“I can complete this much quicker on the old site with
fewer key strokes”
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UNDERSTANDING OUR CUSTOMERS
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High ValueLow Value
High ValueLow Value
Visitors Transactions
CUSTOMER SEGMENTS
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TASK COMPLETION
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EXAMPLE TASK
0.00
5.00
10.00
15.00
20.00
25.00
30.00
Old SiteNew Site
1 2 3 4 5 60.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
Old SiteNew Site
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IMPROVEMENTS
0.00
5000.00
10000.00
15000.00
20000.00
25000.00
30000.00
Old Site New Site
ms
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REAL CUSTOMER JOURNEYS
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CUSTOMER BEHAVIOUR
+30% pages
+80%time on site
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SO WHAT HAVE LEARNED?
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KNOW YOUR CUSTOMERSUnderstand how your most valuable customers interact with your site
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PAGE SPEED ISN’T ENOUGHMeasure what matters for the customers that matter
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YOU TRULY DO GET WHAT YOU MEASURE
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THANK YOU@timmorrow
http://betfair.jobs/