why people hate your website
TRANSCRIPT
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WHERE IS YOUR WEBSITE FAILING?
• Design – Format• Content• Search
• Conversion
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DESIGN : MOBILE RESPONSIVE
denisonparking.com
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MOBILE FIRST
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VERTICAL HIERARCHY
You have to pick a favorite child
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UNCLUTTERED NAVIGATION
Create a logical path for visitors
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SAY GOODBYE TO IRRELEVANCE
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NO MORE CHEESY STOCK PHOTOS
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USEFUL SIDEBARS ONLY
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WORDS MATTER
Who Are You Talking To?
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CONTENT• Customer Focused Content
• Bite Size Information• Information at a Glance
• Deep Content
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SEARCH TIPS• Keywords in Balance
• Natural Language – No Stuffing• Purpose for Every Page
• Unique Titles and Meta Descriptions• Frequent Updates• Relevant Links
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CONVERSION
Is there a clear call to action?
LEARN MORE
SCHEDULE APPOINTMENT
BUY NOW
CONTACT US
DONATE
TRY
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CONVERSION TIPS• Every Page is a Landing Page
• Logical Next Step• Information in Little Bites
• Limit ChoicesNo Way Out
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MEASURE RESULTS• Traffic Improvement• Traffic Sources• Page View
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VISITS
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TRAFFIC SOURCES
Organic Search Direct ReferralSocial Email
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HOW TO DRIVE MORE TRAFFIC
• Tactics vary for each source – Direct traffic - More off line activity– Organic traffic - More content– Referrals - Directory listings & cross
promotion– Social traffic – More activity– Email - Create or expand your list
Consider paid advertising when all else fails
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PAGE VIEWS
Objective: Minimum Two Pages Per Visit
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IMPROVE PAGE VIEWS• Switch to mobile responsive design• Check page load speed• Select clear calls to action • Simplify navigation• Fewer choices on a page• Connect relevant content with internal links• More content, (blog, video, audio and graphics)
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WEB TUNE-UPS ARE A CONTINUOUS PROCESS
Start Today!
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NEED MORE HELP?
www.roundpeg.biz317.569.1396