why presentations suck?

of 33 /33
PRESENTATIONS SUCK WHY Alexei Kapterev WWW.KAPTEREV.COM

Upload: alexei-kapterev

Post on 11-Aug-2014

22.709 views

Category:

Presentations & Public Speaking


26 download

DESCRIPTION

I asked ~40 people “What makes preparing and delivering presentations so difficult?” They named 3 reasons each. This is the analysis of their replies.

TRANSCRIPT

Page 1: Why Presentations Suck?

PRESENTATIONS

SUCK

WHY

Alexei Kapterev WWW.KAPTEREV.COM

Page 2: Why Presentations Suck?

GOOD PRESENTATIONS ARE HARD TO DO.

Page 3: Why Presentations Suck?

THEY MIGHT SEEM EASY.

Page 4: Why Presentations Suck?

BUT OF COURSE THIS IS JUST AN ILLUSION. IT’S ALL HARD WORK.

Page 5: Why Presentations Suck?

BUT WHAT EXACTLY MAKES THEM SO HARD?(oops, wrong picture)

Page 6: Why Presentations Suck?

BUT WHAT EXACTLY MAKES THEM SO HARD?(yep, that’s me)

Page 7: Why Presentations Suck?

to I DECIDED

ASK

Page 8: Why Presentations Suck?

I asked ~40 people “What makes preparing

and delivering presentations so difficult?”

Disclaimer: I am not a sociologist, this is by no means scientific. If

you want to research this subject properly — please do contact me.

They named 3 reasons each.

This is the analysis of their replies.

It’s illuminating.

Page 9: Why Presentations Suck?

PRESENTATION

PROBLEMS

META

Motivation (31)

Setting goals (12)

Presentations aren’t important (9)

Slacking (8)

Other (2)

No content (10)

Audience-related (8)

Presentations culture (7)

Other (4)

STRUCTURE Structuring (15)

Storytelling (9)

Focus on the core (11)

Other (4)

SLIDES

DELIVERY

Design skills (12)

Lack of taste or visual culture (7)

Fear or anxiety (10)

This is the amount of complaints in this category

Page 10: Why Presentations Suck?

Surprise #1:MOST PROBLEMS WITH PRESENTATIONS HAVE NOTHING TO DO WITH PRESENTATION SKILLS.

Page 11: Why Presentations Suck?

SUCKPRESENTATIONS

beca"ePEOPLE DON’T WANT TO DO THEM

Page 12: Why Presentations Suck?

HARD WORK

YOU SEE, ON ONE HAND, IT’S HARD WORK. ON THE OTHER HAND…

Page 13: Why Presentations Suck?

OH, WAIT, WHAT’S ON THE OTHER HAND?!

?HARD WORK

Page 14: Why Presentations Suck?

“This presentation is just a formality, you know…”

“All important decisions are made behind the scenes anyway…”

“Everybody admits — secretly — that it’s just a waste of time…”

PRESENTATIONS AREN’T IMPORTANT

Page 15: Why Presentations Suck?

PEOPLE DON’t SET MOTIVATING GOALS

“There was no clear goal…”

“There is no real goal, they just do it

because they were told to do it…”

“They don’t understand that they have to SELL their ideas…”

Page 16: Why Presentations Suck?

TRY SETTING GOALS THAT MOTIVATE YOU

TIP #1

Page 17: Why Presentations Suck?

WORK ON THE END FIRST (IT’S WHERE YOU ASK PEOPLE TO DO SOMETHING!)

TIP #2

Page 18: Why Presentations Suck?

Come up with your ending before you figure out your middle. Seriously. !

Endings are hard, get yours working up front.

Pixar, Inc.Storytelling Rule #7

Page 19: Why Presentations Suck?

SOMEHOW COMMUNICATE THAT PRESENTATIONS ARE IMPORTANT

TOP PRESENTATION AWARD WINNER OR SOMETHING

TIP #3for managers

Page 20: Why Presentations Suck?

Surprise #2:

STRUCTURING

INFORMATIONIS THE MOST IMPORTANT

PRESENTATION SKILL

Page 21: Why Presentations Suck?
Page 22: Why Presentations Suck?
Page 23: Why Presentations Suck?

The main point is obscured by lots of irrelevant detail.

Source: PowerPoint® Presentation Flaws and Failures: A Psychological Analysis (2012) by Stephen M. Kosslyn et al

THE SINGLE MOST COMMON AND ALSO THE MOST ANNOYING PRESENTATION PROBLEM

Page 24: Why Presentations Suck?

STRUCTURING & PRIORITISING

“I want to tell them EVERYTHING but

there’s never enough time…”

“They don’t structure the information

so it’s just incomprehensible….”

“Presenters don’t focus on what’s most

important…”

Page 25: Why Presentations Suck?

HOW DO YOU IDENTIFY THE CORE? YOU NEED TO ORGANISE YOUR INFORMATION

Page 26: Why Presentations Suck?

LEARN TO USE MIND MAPS OR CONCEPT MAPS FOR PLANNING PRESENTATIONS

TIP #4

Page 27: Why Presentations Suck?

Surprise #3:

POWERPOINT*

* OK, no surprise here

Page 28: Why Presentations Suck?

Editing slides for most people

is really, really

HARD.

Editing slides

for most people

is really, really

HARD.

Page 29: Why Presentations Suck?

Editing slides is hard

“I am not a designer so it doesn’t come

out pretty…”

“Most presentation programs require a tutor to use them…”

“Design.”

Page 30: Why Presentations Suck?

TIP #5

FORGIVE ME FOR BEING CAPTAIN OBVIOUS BUT SOFTWARE & DESIGN TRAINING HELPS

Page 31: Why Presentations Suck?

1. Do I really, really want to make this presentation? Why? Get to the bottom of it.

2. Mind mapping helps a lot. This is probably presentation skill #1.

3. There’s still no decent slide editor, both powerful and easy to use. This is an opportunity.

KEY TAKEAWAYS

Page 32: Why Presentations Suck?
Page 33: Why Presentations Suck?

License: CC, Attribution, Share Alike | http://creativecommons.org/licenses/by-sa/2.5/

[email protected]

www.kapterev.com/eng/

ALEXEI KAPTEREV