why quality of place and identity matter by steven pedigo
DESCRIPTION
Panel discussion at CEOs for Cities 2014 National Meeting covers the power of place branding and competitive identity in cities. For more info, visit ceosforcitiesnationalmeeting.org.TRANSCRIPT
WHY QUALITY OF PLACE & IDENTITY MATTER
STEVEN PEDIGONOVEMBER 3, 2014
Image credit: www.research-europe.com
“Entrepreneurs look for talented workers and the amenities that these workers like.”
– Endeavor Insight, 2014
Happiness with our location is driven by 5 traits.
11/14/14 3
Values/ Identity
Aesthetics
Leadership
City Services
Opportunity
STEVEN PEDIGONYU INITIAITVE FOR CREATIVITY &
INNOVATION IN CITIES
[email protected]@IAMSTEVENPEDIGO
SPS.NYU.EDU/CREATIVECITIES