why rebranding?

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Why rebranding? By Charlie Pongsangangan Google Analytics Individual Certified

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Why rebranding?By Charlie Pongsangangan

Google Analytics Individual Certified

What is

BRAND?name

term

symbol

design

…or any other feature that identifies one seller's goodor service as distinct from those of other sellers…

trademark

story

experience

If we say

BRANDis a person

BRANDis …

The way he/she talksThe way he/she dress

Life StyleLooks

Color he/she wearsEtc.

BRANDelements

Logo

Color

Slogan

Tag Line

Character

Language

ActSymbol

BRANDLogo type

Typography Symbolic

typography

BRAND

symbolic

BRAND

Typography & symbolic

BRAND

BRAND = PERCEPTION

Because we say

BRANDis a person

so

BRANDcan gets old

that’s why we have to

reBRANDing

What is

reBRANDing?new namenew termnew symbol

new design

…or any new other feature that identifies one seller's goodor service as distinct from those of other sellers…

new trademarknew story

new experience

reBRANDing = NEW PERCEPTION