Why Salesforce vs. Dynamics 4.0

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Why Salesforce vs. Dynamics

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Introduction: Salesforce.com is the recognized enterprise cloud computing leader. With more than 72,500 customers worldwide, more companies trust their critical business functions to salesforce.com than any other cloud computing company in the world. We are proud to be contributing to the success of companies of all sizes, in all industries, around the globe. With over 30 releases of our application since 1999, salesforce.com is the most functionally rich cloud computing solution available. Salesforce.com continues to receive considerable recognition in the industry, including:

• Leader in Sales Force Automation, Gartner • Leader in CRM Customer Service Contact Centers, Gartner • Groundswell Award, Forrester • Fastest growing enterprise software company in the world, Barron’s • Technology of the Year, InfoWorld • # 3 fastest growing technology company, Forbes • Top 100 Innovative Companies, BusinessWeek • Top 10 Entrepreneurs & Cool Company, Fortune • Innovation Awards Computing Systems Winner, InformationWeek 500

Here are some key considerations for evaluating Microsoft Dynamics CRM versus salesforce.com.

Faster Time to Value, Higher Return on Investment Faster Deployment with Fewer Dependencies Salesforce.com customers typically deploy 2 to 3 times faster than Microsoft CRM. With Microsoft, the complex interaction of moving parts such as Exchange Server, SQL Server, Active Directory, Windows Server, etc. makes for a complex deployment for IT where cost overruns are typical.

Lower Ongoing Maintenance Costs and Real-time Upgrades It typically takes Microsoft over 2 years to develop a release of their CRM application. During that development cycle, releases on dependent solutions (e.g., Windows 7) create complications for Microsoft CRM administrators. In the time it takes for Microsoft to deliver one release, salesforce.com customers can see as many as eight new releases. Unlike the time and expense associated with upgrading to a new version of Microsoft Dynamics CRM, salesforce.com upgrades happen automatically with customizations and integrations preserved, and minimal – if any – work on the customers end.

Proven Customer Success Customers are the best source of information about any product. Salesforce.com has a 95% customer satisfaction rate, with over 70% of our customers having already recommended us to someone else. We are happy to introduce any prospect to one of our many successful customers as a reference. Salesforce.com has customers of all sizes, from enterprise to SMB and single users in home offices. We can also provide references for most verticals upon requests. When discussing references with Microsoft be sure to ask them for a reference call with a Line of Buisness owner, such as a VP of sales.

Enterprise Cloud Computing Leader 72,500 paying customers

Recognized Leadership in CRM

Fastest growing enterprise software company

First $1B revenue enterprise cloud computing company

The total for salesforce.com is comparable to the first year costs alone for the premise based system.

Ziff Davis “True Cost of Ownership of Microsoft CRM”, 2007

Why Salesforce vs. Dynamics

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Leveraging the Best of the Web The Force.com AppExchange The Force.com platform allows both our customers and our partners to build custom applications on the same secure, reliable infrastructure that salesforce.com is built on. The AppExchange is a marketplace built on Force.com that makes it easy for partners to build and market their custom apps, while also providing a central location for our customers to find these integrated apps. With over 400 native Force.com apps, our customers get additional value from the best-in-class AppExchange partners like Appirio, CA, and BMC. Microsoft does not offer an AppExchange equivalent for Dynamics. Microsoft claims to offer customers CRM accelerators, but they are not supported and it’s unclear how they are upgraded. This limits the value that Dynamics can provide, while our customers can get exactly what they need through our extensive library of AppExchange apps.

Integration in the Cloud With the Force.com platform, enterprises can customize, integrate, and extend salesforce using standards based web services and market-leading development tools. Salesforce.com offers a proven integration platform and a world-class API based on standards. More than 200 million API calls are made daily to salesforce.com through the API, evidence of the extensive use of the API for integration. Partners such as Cast Iron, Informatica, and Statera offer integrations to Microsoft technologies, including BizTalk, SharePoint, and Dynamics GP. Companies such as Cisco, Motorola and Minolta have integrated salesforce with internal systems such as Oracle and SAP

Enterprise Social Collaboration: Chatter Changes Everything Market shifts happen in real time, deals are won and lost in real time, and data changes in real time. Yet software like Microsoft Dynamics CRM anything but real time. Enterprise Social is about how companies leverage real-time social features to work smarter. The social revolution that is currently underway means business must adapt to how people engage with each other and information. Faceboook showed us the way. Social features like feeds, profiles, and groups amplify Facebook’s stickiness. So does its functionality on a mobile device like an iPhone—necessary to secure a service’s status as a “killer app.” Salesforce Chatter brings social collaboration to the enterprise, allowing our customers to ‘know more now’, all built on our secure and trusted platform. Microsoft Dynamics CRM has no such capability.

Cloudsourcing - Salesforce.com Acquires Jigsaw Good business contact information is the key to CRM success. Jigsaw, using a crowd-sourcing model, delivers the world’s most complete, accurate and up-to-date business contact data. The acquisition, announced in April 2010, will combine the power of salesforce.com’s suite of CRM applications and leading enterprise cloud platform with Jigsaw’s cloud-based model for the automation of acquiring, completing and cleansing business contact data. Jigsaw’s data cloud platform also creates an enormous opportunity for developers and independent software vendors to deliver entirely new applications that leverage the business contact data found in Jigsaw.

“AppExchange is the iTunes of business Software.”

Forbes.com

“Jigsaw provides us with a fast, affordable way to build our sales pipeline”

NetIQ

Why Salesforce vs. Dynamics

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Superior User Adoption, Visibil ity and Security Tailored User Experience One of the essential tenants of a CRM system is the ability to control access to sensitive data at a granular level. Salesforce offers a flexible security model that allows customers to control data visibility and user permissions separately. Administrators can use field-level locking to limit user access to specific fields, such as the phone number of an important client. Record Types provide a tailored user experience, depending on the situation, type of user, type of opportunity, and the like. We can deploy Salesforce securely across the globe in multiple languages and support all major currencies. Microsoft Dynamics CRM lacks the robust capabilities to support these critical functions, which impacts user adoption and security of the data.

Reporting and Dashboards Salesforce.com delivers 100 percent of forecasting, reporting, and analytical dashboards in real time. Business users must have accurate information when making critical decisions. We deliver this data in a customizable fashion that lets each user create reports and dashboards relevant to his or her business function. Analytics are no longer confined to only a few expert users, but can now serve as a valuable daily management and visibility tool. A lack of out-of-the-box dashboards and limited end-user reporting means Microsoft Dynamics CRM limits visibility and end-user adoption.

Forecasting and Territory Management Salesforce.com has engineered our CRM forecasting and territory management to serve both simple and complex needs. Salesforce’s territory management capabilities are built with the business user in mind. The interface is designed so regional territory management can be delegated to the business user managing the region. Territory management provides real-time integration directly into the forecasting module, an approach that lets executives make decisions based on real-time data. Salesforce’s flexible forecasting module offers sales executives better insight into the health of the business. In comparison, Microsoft Dynamics CRM forecasting is batch based, manual, inflexible, and not integrated with territory management.

End-User Productivity and Effectiveness CRM applications ultimately need to make end users’ lives easier. We design our applications to be as easy to use as the consumer web— a dramatic contrast to the click-filled navigation associated with Microsoft Dynamics CRM. End users can work with Salesforce online, offline, on any mobile device and integrate it with the email program of your choice. Capabilities such as Visual Process Manager, lead scoring, efficient lead distribution, and integration with sales methodologies help automate sales processes and improve effectiveness and adoption.

“Visual Process Manager furthers the goal of consolidating our technology architecture and moving more of our business processes into the cloud.”

Barry Newman, VP of IT Saveology.com

Why Salesforce vs. Dynamics

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Real-Time Performance and Transparency Salesforce boasts < 300ms response times, extremely high availability, and out of the box global scalability. In contrast, Microsoft CRM has a track record of severe scalability and performance issues. Slow application performance is the number one reason for low user adoption and poor ROI, according to customers who have swapped out Microsoft CRM for Salesforce.com. Salesforce has set the bar for transparency with http://trust.salesforce.com.

Conclusion: Salesforce.com is Built for Success As the enterprise cloud computing leader, salesforce.com drives more success than any other solution provider, offering more features, more powerful customization, easier integration, and a seamless end-user experience. Best of all, our award-winning application can be deployed immediately worldwide. Get started with Salesforce.com now!

Why Salesforce vs. Dynamics

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Functional Comparison: Salesforce vs. Microsoft Dynamics 4.0

Functional Comparison: (continued)