why selling tech to girls is like selling ice to eskimos, but shouldn't be
DESCRIPTION
Head Stemette's presentation at 25th September WoInCo event.TRANSCRIPT
![Page 1: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/1.jpg)
@aimafidon at WoInCo
25th September 2013bit.ly/AMIWoInCo
![Page 2: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/2.jpg)
The Information and communication technologies sector contributes nearly
£69billion to the UK economy
-7.4% [Oct 2012]
UK Commission for Employment and Skills - Sector Skills Assessment 2012: Information and communication technologies - http://www.ukces.org.uk/assets/ukces/docs/publications/briefing-paper-ssa12-information-communication-technologies.pdf
![Page 3: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/3.jpg)
![Page 4: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/4.jpg)
100,000 people needed
![Page 5: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/5.jpg)
15% of ICT Professionals
18% of Computer Science graduates
8% of Computer Science A-levels
http://www.wisecampaign.org.uk/files/useruploads/files/wise_stats_document_final.pdf
![Page 6: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/6.jpg)
Girls in technology
Lack of Role ModelsLack of Science Capital
Lack of Knowledge of rolesPoor industry image
Poor career development?
![Page 7: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/7.jpg)
![Page 8: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/8.jpg)
![Page 9: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/9.jpg)
It takes just a spark to ignite a lifetime passion.
![Page 10: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/10.jpg)
![Page 11: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/11.jpg)
Selling tech to girls sometimes feels like
Selling ice to eskimos
![Page 12: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/12.jpg)
Women in technology
Pizza & Beer cultureLack of flexibility
Lack of senior role modelsPay gap
Poor career development
![Page 13: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/13.jpg)
![Page 14: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/14.jpg)
![Page 15: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/15.jpg)
1. Be supportivePlethora of organisations
![Page 16: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/16.jpg)
2. Be aware Hiring, Responsibilities & Promotion
![Page 17: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/17.jpg)
3. Think of your daughters, nieces, sisters...
![Page 18: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/18.jpg)
‣girls see they’re welcome in the industry‣girls can see people like them doing well in the industry‣girls can enjoy being creative, helping others & become influential‣more perspectives, better diversity, better results, diverse audience‣get at all of the talent
![Page 19: Why selling tech to girls is like selling ice to eskimos, but shouldn't be](https://reader034.vdocument.in/reader034/viewer/2022042715/558a5264d8b42ade6a8b46c7/html5/thumbnails/19.jpg)
Join in. Don’t sell ice, give cake.
@aimafidonbit.ly/AMIWoInCo