why service design matters (for us)
TRANSCRIPT
![Page 1: Why Service Design Matters (For Us)](https://reader031.vdocument.in/reader031/viewer/2022030316/5876c6e51a28ab6d5a8b6081/html5/thumbnails/1.jpg)
WHYDESIGNSERVICE MATTERS
(FOR US)
![Page 2: Why Service Design Matters (For Us)](https://reader031.vdocument.in/reader031/viewer/2022030316/5876c6e51a28ab6d5a8b6081/html5/thumbnails/2.jpg)
InteractionDesign?
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InteractionDesign?
CAR2GO App
![Page 4: Why Service Design Matters (For Us)](https://reader031.vdocument.in/reader031/viewer/2022030316/5876c6e51a28ab6d5a8b6081/html5/thumbnails/4.jpg)
Locate/Enter
Boarding
Drive
Refuel
Example - Car2Go
Support
Disembark
…
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Service Design
Product
![Page 6: Why Service Design Matters (For Us)](https://reader031.vdocument.in/reader031/viewer/2022030316/5876c6e51a28ab6d5a8b6081/html5/thumbnails/6.jpg)
Service Design
ProductService
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Service Design
User Centered- Holistic- Interdisciplinary
![Page 8: Why Service Design Matters (For Us)](https://reader031.vdocument.in/reader031/viewer/2022030316/5876c6e51a28ab6d5a8b6081/html5/thumbnails/8.jpg)
Service Design - Process
Exploration
Creation
Reflection
Implementation
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Service Design - Tools
Exploration Creation Reflection
CULTURAL PROBES
CONTEXTUAL INTERVIEWS
A DAY IN THE LIFE
SERVICE PROTOTYPES
SERVICE BLUEPRINT
SERVICE WALKTROUGH
SERVICESTAGING
STORYBOARDS
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WORKSHOP TIME
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Contextual Interview
5Min.
Befragt euren Experten zum Thema Schießbude auf dem Jahrmarkt.Notiert euch die gewonnen Erkenntnisse (Insights).
Bsp: Dennis geht zur Schießbude um Preise zu gewinnen.
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Contextual Interview
5Min.
Formuliert aus den gewonnen Erkenntnisse mögliche Bedürfnisse.
Bsp: Dennis möchte sich beweisen und dafür belohnt werden.
![Page 13: Why Service Design Matters (For Us)](https://reader031.vdocument.in/reader031/viewer/2022030316/5876c6e51a28ab6d5a8b6081/html5/thumbnails/13.jpg)
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Service Walkthrough
15Min.
Zeichnet den Grundriss eurer Attraktion. Beachtet den gesamten Prozess und die Bedürfnisse eures Interviewpartners. Wie gestaltet sich der Service?
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Service Walkthrough
5Min.
Zeigt eure Idee her: Lauft mit eurer Figur die einzelnen Stationen ab und beschreibt wie die Touchpoints aussehen und wie die Interaktion aussieht.
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Der Service Design Gedanke
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Feedback?