Why Should Con

sultants

and Systems Integ

rators

Become Certified

Information

Professionals?

�

Who is AIIM? • AIIM is the global community of information professionals.

• We provide the education, research and certification that information professionals need to manage and share information assets in an era of mobile, social, cloud and big data.

Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch trans

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipment

Image Mgmt

PC

1992-2001

A document

Microsoft

Document Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

Social and Cloud

2010-2015

An interaction

Facebook

Social Business Systems

Systems of Record

Systems of Engagement

The emerging information professional

• Our ongoing work with Forrester clients indicates that the skills mix required to deliver and scale up enterprise-wide workplace solutions, like enterprise social tools, infrastructure for engaging Web experiences, and content management, is changing.

• Raw technology skills are of lesser importance than they once were. Now the ability to influence stakeholders across IT, legal, communications, marketing, and HR is of utmost importance. •  Leslie Owens, Matthew Brown and Anjali Yakkundi, Forrester

The emerging information professional

•  The vast majority of organizations see the need to manage information as an enterprise resource rather than in separate "silos," departments or systems, but they don't know how to begin to address the challenge, as it is so large...

• Professional roles focused on information management will be different to that of established IT roles.

• An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations. •  Deb Logan and Regina Casonata, Gartner

Who  are  these  people?  

Inform

a1on

 Professio

nals  

Risk/Liability  Focus  IT  Legal  professional  

Records  Manager  

Digital  Archivist  

Value  Focus  

Business  Process  Owners  

Business  Analyst  

Knowledge  Manager  

Informa1on/Data  Scien1st  

Governance  Focus  Ent  Informa1on  Manager  

Info/Data  Stewards  

Ent  Informa1on  Architect  

Social  Focus   Informa1on  Curators  

Community  Managers  

Most  roles  from  Deb  Logan  and  Regina  Casonata,  Gartner  

www.aiim.org/certification

Objective: Create a body of knowledge and a means to certify understanding that allows individuals to demonstrate their ability to solve an organization's existing information-related problems as well as plan for the future.

Develop body of knowledge and Certified Information Professional (CIP) exam according to ISO17024

www.aiim.org/certification

The Process

www.aiim.org/certification

The Process 1.  Validate the need for the certification with key

stakeholders. 2.  Use potential information professionals to define, rank,

and validate body of knowledge (with Access Sciences) • Survey respondents were asked to prioritize the

knowledge areas identified by the Forrester report, A Snapshot Of Today’s Content And Collaboration Professional.

3.  Build a test vehicle around the body of knowledge (with Prometric).

4.  Build viral educational materials to kick start engagement.

Validation • 68% of those in AIIM database (not necessarily members) see value in such a certification; 77% would find it personally valuable.

• 38% of IT practitioners not connected to AIIM said that they would definitely or probably pursue such a certification.

Domain Focus Area/Sub-domain Weights 1. Access/ Use 1.1 Enterprise Search

12 1.2 Business Intelligence 1.3 Master Data Management 1.4 Text Analytics

2. Capture/ Manage 2.1 Information Capture

20 2.2 Business Process Management 2.3 Knowledge Management 2.4 Email Management 2.5 Content Management

3. Collaborate/ Deliver 3.1 Collaboration

18

3.2 Social Media 3.3 Information Workplace 3.4 Instant Messaging 3.5 Telecommuting Support 3.6 Web Conferencing

4. Secure/ Preserve 4.1 Security

20

4.2 Records Management 4.3 Data Privacy 4.4 Digital Rights Management 4.5 Archiving 4.6 E-Discovery

5. Architecture/ Systems 5.1 Information Architecture

15 5.2 Technical Architecture 5.3 Cloud Computing 5.4 Mobile Applications 5.5 Websites and portals

6. Plan/ Implement 6.1 Strategic Planning

15

6.2 Building the Business Case 6.3 Implementation Planning 6.4 Requirements Definition 6.5 Solution Design 6.6 Change Management

The Test •  The 2 hours one-time, single-part proctored exam has

100 multiple-choice questions, electronically scored. •  The exam is available from Prometric test centers across

the world www.prometric.com/aiim • Price is USD 265. • AIIM is not requiring candidates to have any minimum

education or experience before taking the exam. • Certification valid for 3 years, and then must retake or

take CEUs to maintain.

www.aiim.org/certification

The CIP Adds Business Value

•  “There is hardly any person I know who would not benefit from the content of the AIIM Certified Information Professional certification.” •  Tim Elmore, CIO, Bank-Fund Staff Federal Credit Union

•  "Anyone in IT or in an information related discipline today should be thinking about it." •  Ken Bisconti, Vice President, Enterprise Content Management

Products, IBM •  "There will also be a role in organizations for those with pure

technical knowledge. But the real value add in the world of Systems of Engagement comes from those who can place these skills in a broader context — in the context of the business. That's what AIIM's Certified Information Professional program is all about.” •  Geoffrey Moore, author of Crossing the Chasm, Escape Velocity, and

many others

The CIP Adds Business Value

•  63% = More likely to hire a CIP •  76% would pay more for a CIP

•  30% = 11-15% more •  9% = 16-20% more •  7% = >20% more

•  61% = CIP “very important” or “important” in hiring a consultant or SI

•  61% = CIP would enhance organization reputation •  65% = CIP would enhance information efficiency

•  Source = Jan 2012 Survey of 200 Senior Business Executives (survey participants unconnected with AIIM)

16

Value to Consultants and Integrators

• Enhance credibility with clients. • Demonstrate broad understanding of a wide variety of IM-relates concepts and issues.

• Enable individuals to secure a broad range of contracts due to their knowledge.

www.aiim.org

Next Steps • Step 1: Evaluation

•  Buy 5 exam vouchers for USD $995 (25% discount) to have 5 of your most experienced staff take the exam to evaluate it for your organization

• Step 2: Roadmap •  Your certified staff work with AIIM to analyze value of certification for

different staff and develop a certification roadmap for relevant staff •  AIIM provides free training materials if staff needs to prepare for the

exam •  Free sample exams to check if staff are ready for the certification •  Free online training videos hosted by AIIM or on your website •  Free Presentations with speaker notes for any in-house courses

• Step 3: Implementation

www.aiim.org/certification