WHY SHOULD YOU CONSIDER

SESSION INITIATION PROTOCOL

CAPABILITIES

Video Conferencing and Telepresence$752 million in 2Q14EMEA and Asia top performing regionsExpected growth of $3.3 billion in 2018

Conference Calls Web Collaboration Chat Sessions

BENEFITS TO BUSINESSES

Cost ReductionServes as a low cost

alternative to traditionalphone lines, with the same

quality and reliability.

PortabilityWith SIP, the phone numbers

are not tied to physicallocations. Calls to SIP numberscan be diverted easily to other

locations.

ScalabilityCompanies can maintain many

different types of communicationsin real time, including video andaudio conferencing, VoIP, instant

messaging and other types ofdata-based messaging platforms.

Session Initiation Protocol (SIP) is the industry standard for Voiceover IP (VoIP) communications. It is the only protocol that negotiates

communication parameters with device capabilities. Today, mostequipment vendors are redesigning platforms to allow SIP standard.

Presence File Transfer Instant Messaging

INDUSTRY HIGHLIGHTS

SIP TrunkingFrom 38% to 58% of companies used SIPtrunking in 2015Expected growth of $88 billion by 2018.

DRIVERS OF SIPUnified CommunicationsReplacement of Analog TelephonesOpen standards and open source PBX systemsBring-Your-Own-Device For MobileCollaboration

69%

Adoption rate of SIPby IT decision makers

S t a y C o n n e c t e d

*Data from Infonetics Research and Eastern Management Group.