why small business is a big target for...

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OF ATTACKS USED SOME FORM OF HACKING. OF NETWORK INTRUSIONS EXPLOITED WEAK OR STOLEN CREDENTIALS. INCORPORATED MALWARE. INVOLVED PHYSICAL ATTACK. LEVERAGED SOCIAL TACTICS. of small businesses report that they never train staff on information security procedures. Protect visitors to your website by deploying SSL security on all pages. of small businesses have no protocols in place for securing data. have no one directly responsible for management of data security. of small businesses don’t think data breaches will impact their reputation or finances. Tips to keep your business safe: The average U.S. company suffers an online security breach every four years. Yet a substantial number are unprepared and operate in consumer-facing sectors. This means every day is a high-stakes game of risk—for both companies and customers. Most small businesses don’t know the full price of cybercrime. Cybercrime can have many long-term negative impacts, from loss of revenue to loss of reputation to loss of trust among employees, customers, and shareholders. Here are some of the typical offers available on the black market: With a wide range of cybercriminals setting up virtual storefronts on the web to buy and sell data records and malware, the hacking black market is now more profitable than the illegal drug trade. Back up and protect data at rest and in the cloud, use encryption for data in transit. Deploy endpoint-protection and gateway antivirus software, scan regularly for malware. Implement security precautions for all mobile devices, including strong authentication. Today, nearly everybody is on the Internet, including criminals. And the bad guys are thriving, always finding new ways to exploit Internet users, including these: 59% of companies don’t know their level of vulnerability to a brute-force attack. 30% of companies don’t know their level of vulnerability to the top six website threats. 11% of companies say they don’t know if their sites are secure. 33% of companies say they never scan for vulnerability or assess website security. Hackers are not always attracted by the size of the prize. Many will test your defenses and attack if they find a weakness. It’s easier than targeting a large company, and fewer small businesses fight back. CREDIT CARD INFORMATION: $2–$90 PHYSICAL CREDIT CARDS: $190 + cost of information CARD CLONERS: $200–$1,000 BANK CREDENTIALS: $80–$700 (with guaranteed balance) SPAM RENTAL: $15 $1,035,769 OR $32,46 9 PER DAY of all cyberattacks are aimed at businesses with fewer than 250 employees. Think your small business is safe from cybercrime? Think again. the average annual cost of CYBERCRIME PER ORGANIZATION IS the average time to resolve A CYBERATTACK IS with an average cost incurred during this period of organizations experience an average of with a range of $1.3–$58 MILLION SUCCESSFUL ATTACKS PER WEEK RESULTED FROM PRIVILEGE MISUSE AND ABUSE. OF BREACHES AFFECT FINANCIAL ORGANIZATIONS. OCCUR IN RETAIL ENVIRONMENTS AND RESTAURANTS. INVOLVE MANUFACTURING, TRANSPORTATION, AND UTILITIES. HIT INFORMATION AND PROFESSIONAL SERVICES FIRMS. IMPACT LARGER ORGANIZATIONS. SOURCES 2013 Cost of Cyber Crime Study: United States, Ponemon Institute 2013 Data Breach Investigation Report, Verizon 2013 Security Tracker, Ipsos Reid and Shred-it Norton Cybercrime Report Symantec Internet Security Threat Report The Cyber-Crime Black Market: Uncovered, Panda Security Website Security in Corporate America, Symantec and IDG Connect Copyright © 2014 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. Symantec solutions provide your small business with strong, scalable, manageable, and affordable solutions to protect you, your customers, business partners, and employees. To learn more, call your Symantec account representative. Or visit Symantec.com. WHY SMALL BUSINESS IS A BIG TARGET FOR CYBERCRIME

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OF ATTACKS USED SOME FORM OF HACKING.

OF NETWORK INTRUSIONS EXPLOITED WEAK OR STOLEN CREDENTIALS.

INCORPORATED MALWARE.

INVOLVED PHYSICAL ATTACK.

LEVERAGED SOCIAL TACTICS.

of small businesses report that they never train staff on information security procedures.

Protect visitors to your website by deploying SSL security on all pages.

of small businesses have no protocols in place for securing data.

have no one directly responsible for management of data security.

of small businesses don’t think data breaches will impact their reputation or finances.

Tips to keep your business safe:

The average U.S. company suffers an online security breach every four years. Yet a substantial number are unprepared and operate in consumer-facing sectors. This means every day is a high-stakes game of risk—for both companies and customers.

Most small businesses don’t know the full price of cybercrime.

Cybercrime can have many long-term negative impacts, from loss of revenue to loss of reputation to loss of trust

among employees, customers, and shareholders.

Here are some of the typical offers available on the black market:

With a wide range of cybercriminals setting up virtual storefronts on the web to buy and sell data records and malware, the hacking

black market is now more profitable than the illegal drug trade.

Back up and protect data at rest and in the cloud, use encryption for data in transit.

Deploy endpoint-protection and gateway antivirus software, scan regularly for malware.

Implement security precautions for all mobile devices, including strong authentication.

Today, nearly everybody is on the Internet, including criminals. And the bad guys are thriving, always finding new ways to exploit Internet users, including these:

59%of companies don’t know their level of

vulnerability toa brute-force

attack.

30%of companies don’t know their level of vulnerability to the

top six website threats.

11%of companies say they don’t know if

their sites are secure.33%

of companies say they never scan for

vulnerability or assess website

security.

Hackers are not always attracted by the size of the prize. Many will test your defenses and attack if they find a weakness. It’s easier than targeting a large company, and fewer small businesses fight back.

CREDIT CARDINFORMATION:

$2–$90PHYSICAL

CREDIT CARDS:

$190+ cost of information

CARD CLONERS:

$200–$1,000

BANK CREDENTIALS:

$80–$700 (with guaranteed balance)

SPAM RENTAL:

$15

$1,035,769 OR $32,469 PER DAY

of allcyberattacksare aimed at

businesses withfewer than

250 employees.

Think your small business is safe from cybercrime? Think again.

the average annual cost ofCYBERCRIME PER ORGANIZATION IS

the average time to resolveA CYBERATTACK IS with an average cost incurred during this period of

organizations experience an average of

with a range of

$1.3–$58 MILLION

SUCCESSFUL ATTACKSPER WEEK

RESULTED FROM PRIVILEGE MISUSE AND ABUSE.

OF BREACHES AFFECT FINANCIAL ORGANIZATIONS.

OCCUR IN RETAILENVIRONMENTS ANDRESTAURANTS.

INVOLVE MANUFACTURING, TRANSPORTATION,AND UTILITIES.

HIT INFORMATION AND PROFESSIONAL SERVICES FIRMS.

IMPACT LARGER ORGANIZATIONS.

SOURCES

2013 Cost of Cyber Crime Study: United States, Ponemon Institute

2013 Data Breach Investigation Report, Verizon

2013 Security Tracker, Ipsos Reid and Shred-it

Norton Cybercrime Report

Symantec Internet Security Threat Report

The Cyber-Crime Black Market: Uncovered, Panda Security

Website Security in Corporate America, Symantec and IDG Connect

Copyright © 2014 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

Symantec solutions provide your small business with strong, scalable, manageable, and affordable solutions to protect you, your customers, business partners, and employees.

To learn more, call your Symantec account representative. Or visit Symantec.com.

WHY SMALL BUSINESS IS A BIG TARGET FOR CYBERCRIME