why social media matters
DESCRIPTION
This presentation was created as an assignment for class. The goal is to educate a hypothetical client on the benefits of social media.TRANSCRIPT
Why Social Media Matters
Word Art Courtesy of Tagxedo
For IndividualsWhy is social media influence important for you and I?
Great Expectations
• We want to participate in the news that we consume
• We want to share information, not to have it fed to us
Everyone Has A Voice
2009 Iranian Protests
Newsha Tavakolian/Polaris, for The New York Times
Trust
Reddit.com
1. Internet Magnifying Glass2. Collaborative3. New ideas4. Human Flesh Search5. Expert Opinions
For BusinessesHow can social media help you build your brand?
Public Engagement
Public Engagement
• Choice
• Relevance
• Participation
Transparency
Brand Building
Spreadfast2012 Social Engagement Exam
In ConclusionSocial Media allows us to…
• Find content that is interesting/relevant to us
• Collaborate with like-minded individuals and experts
• Operate with transparency and garner trust
• Reach a larger customer base faster than ever before