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Why Social Networks Matter? Travis Warren, W H I P P L E H I L L Thursday, September 13 9:00 - 10:00

Post on 18-Oct-2014

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Page 1: Why Social Networks Matter

Why SocialNetworks Matter?

Travis Warren, W H I P P L E H I L L

Thursday, September 139:00 - 10:00

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FLICKR / STUCKINCUSTOMS

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That said.

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FLICKR/MARCP_DMOZMarkets were Markets

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FLICKR/ROOTOLOGYMarket-leaders

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FLICKR/LAWRENCE_EVILIndustrial Interruption

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FLICKR/LORDFERGUSONBusiness is shipping

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W H I P P L E H I L L

Power swung so decisively to the supply side that market became a verb: something you do to customers.

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“One problem: there is no demand for messages. The customer doesn’t want to hear from business, thank you very much. The message that gets broadcast to you, me, and the rest of the earth’s population has nothing to do with me in particular. It’s worse than noise. It’s an interruption. It’s the Anti-Conversation.

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That’s the awful truth about marketing. It broadcasts messages to people who don’t want to listen. Every advertisement, press release, publicity stunt, and giveaway engineered by a Marketing department is colored by the fact that it’s going to a public that doesn’t ask to hear it.”

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Networked Markets

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FLICKR / MARCP_DMOZ Markets were Markets

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What wouldAmazon do?

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2004 1994 1984 1974 1973 -

DEMOGRAPHIC SWEET SPOT

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2010 Green Lantern

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