why storytelling is the most powerful marketing tool today
TRANSCRIPT
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Once Upon A Time…
Why Storytelling Is The Most PowerfulMarketing Tool Today
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Once upon a time…
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Let me tell you a story…
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Remember when…
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20 years later, life as we knew it changed forever…
February 4, 2004
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What do consumers want?
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How do we build that connection?
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Our brains crave storytelling
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How do we incorporate storytelling into our marketing?
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What exactly is content marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.
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But wait!! There’s WOM!