why ? target: singles couples families groups age : from 25 to 75 years old mainly fit and tend...
DESCRIPTION
Price Free information Differenciation about activities price: – Activities : £15 to £200 – Local shop : £1.5 to £22 – Holiday shop : £15 to £32TRANSCRIPT
Why ?• Target:– Singles– Couples– Families– groups
• Age : From 25 to 75 years old mainly
• Fit and tend to a youngest population
Product
• Service
• Make discovering :– Activities– Local market ( foods and shops)– Accomodation
• ActiveGate as an interactive information point
Price
• Free information
• Differenciation about activities price:– Activities : £15 to £200– Local shop : £1.5 to £22– Holiday shop : £15 to £32
Place
• Internet: Google search / Instant search
• Websites: city websites, forums, traveler's blogs, local activities websites
• Partnerships with other websites
Promotion• Attract customers
– Local Promotion: - General/International Promotion: (social network , internet banners, magazines…)
– Active Gate's Newsletter – Mobile phone application– Special offers
• Loyalty actions– Direct mail & Emailing – Vouchers and offers to loyal customers
2 dinners gift
2 nights2 activities