Why these companies are suitable for our product

Misjudged: AS LEVEL Media Coursework

GJ ProductionsThis production company is suitable because it

focuses on films with controversial narratives

They have a low budget therefore focus on changing representations and ideologies instead of using special effects to create an interesting film

They company has had prior experience of producing terrorist based films.

Focus Features Experienced- they have distributed many films which have nearly all

been successful.

Willing - they want to distribute MISJUDGED

Well known- by using them as our distributer having their logo on our product suddenly extends the popularity of our film.

It’s not a subsidiary (a company whose voting stock is more than 50%controlled by another company, usually referred to as the parent company or holding company). This means that any decisions about the product will have to be certified by the parent company; Universal. We want Focus Features as our distributer as they get a lot of support from the holding company, who are experienced and will prevent bad decisions being made.

Success- they are well known for their success and this is what we want- to be successful.

More reasons for Wanting Focus Features

They are the art house of a horizontally integrated company; Universal. Meaning they can make other related products to accompany ‘Misjudged’.

Universal are also an oligopoly, meaning that they own the majority of all media so competition won’t be as high.

Monopoly- However as it is illegal they are not a monopoly so competition will still exist.

How we will attempt to get them?

We will rely on securing distribution with a parent conglomerate company, Focus Features, through exhibition of MISJUDGED at film festivals and we will make a formal approach to them as well where we will sit down and ask them for exactly what we are looking for.