It's a journey into fantastical

Don't animate for scene, animate for the story.

What if it cannot be done in Live action ??

It's an Artists catharsis .

A person who can do a synthesis of motion, graphically or through objects

The animation industry in India is estimated at $460 million (Rs 2,232 crore). It is expected to grow at a CAGR of 27 per cent and reach $1.16 billion (Rs 5,644 crore) by 2012.

This industry can be categorized into four different components: Entertainment, education, content development and multimedia/web design.

With approximately 200 animation studios, India has emerged as a global outsourcing hub for animation technology services.

Low cost of production ($300,000 in US or Europe is $25000 in India.

Skilled Man power

Vernacular is not a handicap

the cost differance is dependent on client Country's Economy

the cost differance is dependent on the service provider Country's Economy

Unstable and speculative.Creates intra-organization disparity among the resource

people.

Develop a potent market for Intellectual Content.

Create environments for holistic education , not about

Animation but about the entire process of film Making

Create entrepreneurs and independent film makers.

Create short films , earn visibility on festival circuit.

Indigenous style of storytelling. (this harks back to the

Film Division and Amar chitrakatha days).

Flexible Pipelines instead of template provided by client

Explore mediums other than middle of the road CG and Cel Animation.

CutoutClayObjectPixiliationHybrids

the medium above can be handled by smaller teams in tighter budgets

when wisely used with the combination of good story, the medium can turn out to be a novelty in a market that is being over populated by CG and Cel Animation.

A non Artists can also work with these mediums.

A non Technical person can also work with these mediums

The real joy of animation that lies in the physical process of being able to touch and feel your animate-able space, can be explored.

This can happen without disturbing the already established Outsource market run by renowned Production houses.

Market slowly changes from " Job Driven" to "Artist Driven" .