why use analytics on your software
DESCRIPTION
Benefits of using analytics and the importance of measuring software delivery and usage.TRANSCRIPT
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Why Use Analytics on Your Software
Bernardo Porto DeskMetrics Founder http://deskmetrics.com
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“IF YOU CAN'T ACCURATELY MEASURE SOFTWARE DELIVERY, THEN YOU CAN'T IMPROVE IT.”
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Develop and maintain software consumes lots of resources.
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Companies are interested in reducing costs and leveraging businesses to increase revenue.
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Analytics provides useful information and assists companies understanding the value of their applications.
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Companies can boost their business and improve quality.
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How could a company get information about its customers?
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• How many people are currently using it?
• Do people get lost in the
user interface?
• How many people are using pirated serial numbers?
• ...
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Understand the direction in which users tend to move and then establish a tendency.
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Identify user behavior and then make a number of small guided changes that together provide an overall competitive advantage.
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Most companies are focused only in the absolute number of software downloads.
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The number of downloads is an indicator of how successful the
app is but…
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says nothing about
how engaged customers are, how to increase sales, how successful the marketing programs are…
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ANALYTICS
reduces development costs… improves software quality… optimizes your resources…
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Thank you!
http://deskmetrics.com