why use the media? gideon burrows. how the news is made... exercise use paper, pens and the flash...
TRANSCRIPT
Why use the media?Why use the media?
Gideon BurrowsGideon Burrows
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
ExerciseExercise
Use paper, pens and the flash cards Use paper, pens and the flash cards provided to create a diagram of the provided to create a diagram of the news gathering, editing and news gathering, editing and publishing process on a daily publishing process on a daily national newspaper.national newspaper.
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
COPYCOPY COPYCOPY
COPYCOPYON PAGEON PAGE
COPYCOPYON PAGEON PAGE
PRINTINGPRINTING
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
PRINTINGPRINTING
NEWS MEETINGNEWS MEETING
11 AM11 AM
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
PRINTINGPRINTING
EDITORIAL MEETINGEDITORIAL MEETING
4 PM4 PM
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
EDITEDIT
PRINTINGPRINTING
SPIKESPIKE
TYPESETTINGTYPESETTING
SPELLCHECKSPELLCHECK
STANDFIRSTSTANDFIRST
HEADLINEHEADLINE
LEGAL CHECKLEGAL CHECK
LAWYERLAWYER
SPIKESPIKE
PICTUREPICTUREEDITOREDITOR
WEBWEBEDITOREDITOR
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
PRINTINGPRINTING
PROOF READINGPROOF READING
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
PRINTINGPRINTING
SPIKESPIKE
WHAT ARE WE GOING TO DO TODAY?WHAT ARE WE GOING TO DO TODAY?
So, where can we So, where can we influence this influence this
process? process?
HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...
NEWS NEWS JOURNALISTJOURNALIST
NEWS NEWS EDITOREDITOR
EDITOREDITORSUBSUBEDITOREDITOR
SR. SUBSR. SUBEDITOREDITOR
PUBLISHERPUBLISHER
CORRESPONDENTSCORRESPONDENTSSECTION ‘EDITORS’SECTION ‘EDITORS’
AVENUES FOR SELLING STORIES IN...AVENUES FOR SELLING STORIES IN...
• The Editor & News EditorThe Editor & News Editor
• Special CorrespondentsSpecial Correspondents
• Junior news writers Junior news writers
• FreelancesFreelances
• Specialist news spotsSpecialist news spots
• ‘ ‘Soft’ news sectionsSoft’ news sections
WHAT IS THE NEWS?WHAT IS THE NEWS?
Questions to ask your story:Questions to ask your story:
• Why is it news for THEM?Why is it news for THEM?
• How can it be MADE news for them?How can it be MADE news for them?
• What DIRECT effect does it have on the readers?What DIRECT effect does it have on the readers?
• HOW does it make them mad, glad, sad?HOW does it make them mad, glad, sad?
MEET THE JOURNALISTMEET THE JOURNALIST
• LazyLazy• Wants an easy lifeWants an easy life• Works strange hoursWorks strange hours• Experts in their fieldExperts in their field• Desperate for exclusivesDesperate for exclusives• Often can’t work ‘in the field’Often can’t work ‘in the field’• DOES want storiesDOES want stories• Not the final word on a storyNot the final word on a story
WHAT IS THE NEWS?WHAT IS THE NEWS?
THE COST THE COST OF BRICKS OF BRICKS
IS GOING UPIS GOING UP
WHAT IS THE NEWS?WHAT IS THE NEWS?
““Self-employed Self-employed builders could see builders could see their profits hit, as they their profits hit, as they are forced to pay up to are forced to pay up to £800 more to build the £800 more to build the average home.”average home.”
WHAT IS THE NEWS?WHAT IS THE NEWS?
““Sandy Housing, Sandy Housing, developer of the developer of the Springwater Estate on the Springwater Estate on the Thames Gateway, could Thames Gateway, could face spending £3 million face spending £3 million more than planned, more than planned, thanks to the rising cost thanks to the rising cost of bricks.of bricks.
““Sandy said it may look Sandy said it may look abroad for cheaper abroad for cheaper materials.”materials.”
WHAT IS THE NEWS?WHAT IS THE NEWS?
““Home buyers waiting to Home buyers waiting to move into plush new move into plush new homes on Gordeon homes on Gordeon Brown’s flagship Thames Brown’s flagship Thames Gateway could face Gateway could face another three months’ another three months’ wait as builders look for wait as builders look for cheap bricks abroad.cheap bricks abroad.
““Builders have gone to Builders have gone to Poland.. Poland..
ExerciseExercise
• The Government is providing grants of up to £2,000 to help The Government is providing grants of up to £2,000 to help parents set up childcare businesses in their local communitiesparents set up childcare businesses in their local communities
• There’s £2 million on offer altogether, over two yearsThere’s £2 million on offer altogether, over two years
• Areas of deprivation will be eligibleAreas of deprivation will be eligible
• Companies will have to be not-for-profit, but can be attached to Companies will have to be not-for-profit, but can be attached to charitiescharities
WHAT IS THE NEWS?WHAT IS THE NEWS?
• Journalists love real exclusivesJournalists love real exclusives• Provide imagesProvide images• Use NEWS IN BRIEF (NIBs)Use NEWS IN BRIEF (NIBs)• Aim at slotsAim at slots• Use case studies to sell the in the storyUse case studies to sell the in the story• Sometimes it’s just luckSometimes it’s just luck
TOP TIPSTOP TIPS