1. WHY UX? Ivn Alarcn Melania Gonzlez

2. UX is not only UI 3. Lets give this to the designer so that she can fix the UX 4. Lets give this to the designer so that she can fix the UX 5. IoT(Inter net of Things) 6. UX is not only the wireframes 7. UX is not only Usability 8. I need an attractive and modern website that uses all the content from our previous site, with social media widgets, SEO-optimized and responsive. I also want my logo to be bigger. Oh! and it must be intuitive and user friendly. Oh God... WTF! 9. Usability Information Architecture Ergonomics Interface Design Content Strategy Interaction Design User Research Service Design Design Thinking Data Visualization Business Skills Cross-Channel Design Interaction Design 10. IT DEPENDS 11. The overall perception and comprehensive interaction an individual has with a company, service or product.A positive user experience is an end-users successful and streamlined completion of a desired task. KELLY GOTO 12. Every aspect of the users interaction with a product, service, or company that make up the users perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. USER EXPERIENCE PROFESSIONALS ASSOCIATION 13. THINKING OFTHE USER EXPERIENCE MEANS RETHINKING OUR WORKFLOWS 14. EXPERIENCES ARE DESIGNED Good design is complicated and it takes time UX is an emergent eld but it is also a buzzword Its not enough to add the letters UX before a designers title to get a UX Designer 15. BUT I AM _______. 16. Saying a website is 'usable' is like saying dinner was 'edible'. -Jared Spool 17. BEYOND USABILTY Cross-channel Complex systems Content Emotion Innovation 18. THE $300 MILLON BUTTON Bottleneck in Amazons selling process Nobody wanted to Register to buy Replacing the button Register for Continue and adding a message solved this problem Sales went up by 45% 19. RETURN ON INVESTMENT More conversions Less users abandoning our products / services Less expense on call centers and tech support Less expense on trainings 20. HAPPY USERS Good perception and higher adoption of our products / services Less chance of our products / services getting attacked More delity More virality 21. HAPPYTEAMS Developers use 50% of their time developing unnecessary features and functionality Solving an error after the development phase is 100 times more expensive than solving it before Patching a product can be difcult and demoralizing Good UX helps other people to notice the developers hard work 22. AVOIDING DISASTERS Money tranfers Control panel in a nuclear plant An airplane cockpit Information to solve health problems 23. LETS INNOVATE AND SOLVE COMPLEX PROBLEMS! 24. WHAT CAN WE DO? Explore different ideas and validate your assumptions Use the collective intelligence in your teams Less documentation, more dialog Iterate, iterate, iterate Measure your results Learn more! 25. BEFOREYOU LEAVE... Try to use your UXer glasses to see your daily work differently Help others appreciate the value in User Experience Design Lets start now! 26. THANKS! Ivn Alarcn Melania Gonzlez