Why Video?How using video in training impacts learning and retention

Businesses consume and shareLOTS of video...

How much is viewed?

16hours of video per month, per employee.

45minutes of video are watched

per day, per employee.

Source: Gartner Research

But what makes video such apowerful tool for enhancing communications

in the workplace?

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1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014

90% of information submittedto the brain is visual.1

Images are processed 60,000 times fasterthan text.1

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1The Power of Visual Communication, Mike Parkinson, Billion Dollar Graphics

One video equates to approximately1.8 million written words.1

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1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014

72 hours after reading text or hearing audio...

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people will only remember 10% of whatthey have read or heard…

By using video, retention increases to 68%.1

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3 1Why Videos Work – The Psychology of Web Videos, Andrew Angus, Switch Video, October, 27, 2010

76% of employees agree that using video scenes in presentations adds value.

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Source: 2016 CCC Survey of Fortune 1,000 Companies

Why Employees Like Video

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• Easily Shareable

• Engaging and Memorable

• Content is Easier to Understand

Want to learn how to compliantly add movieand TV scenes into your next training?

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