"why we do the things we do"
DESCRIPTION
"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do." Maarten Schäfer and Anouk Pappers - Founders CoolBrands Presentation by Maarten Schäfer and Anouk Pappers Given as an inspirational presentation for start-ups at 'ROCKSTART' in AmsterdamTRANSCRIPT
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Anouk PappersBrand AnthropologistFounder CoolBrands
Maarten SchäferStoryteller - PhotographerAuthor ‘Around the World in 80 Brands’
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WE WERE BORN…
…WE ARE GOING TO DIE
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WE WERE BORN…
…WE ARE GOING TO DIE
TRAVELGET INSPIREDSHARE TO INSPIRE OTHERS
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WHAT QUESTION COMES TO MIND?
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HOW TO CONNECT WITH PEOPLE… WHO DON’T KNOW YOU?
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GOOGLE IS THE NEW BACKGROUND CHECK!
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SOMETHING HAPPEND IN 2013…SOMETHING THAT WILL CHANGE THE WAY WE DO BUSINESS.
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THE RISE OF THE REPUTATION ECONOMY
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THE RISE OF THE REPUTATION ECONOMY
“COOLBRANDS PEOPLE”
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YOUR ONLINE PERSONAL REPUTATION
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YOUR ONLINE PERSONAL REPUTATION
MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE
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PEOPLE WILL CONNECT WITH YOU…NOT BECAUSE OF WHAT YOU DOBUT WHY YOU DO THE THINGS YOU DO
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OUR HIDDEN AGENDA…
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OUR HIDDEN AGENDA…
MEANINGFULL BRANDED CONTENT
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OUR HIDDEN AGENDA…
MEANINGFULL BRANDED CONTENT
‘STORYTELLING EXPEDITIONS’
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STORYTELLING EXPEDITION INTO BRAZIL FOOD
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CLIENT:APEX BRAZIL
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SBA
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SBA
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SBA
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SBA
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SBA
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SBA
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SBA
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DELIVERY:
BOOK ENHANCED BY AUGMENTED REALITYTO BE DISTRIBUTED ON INTERNATIONAL FOOD FAIRS
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STORYTELLING EXPEDITION THROUGH THE MIDDLE EAST AND AFRICA
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CLIENT: KEMPINSKI HOTELS
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CLIENT:KEMPINSKI HOTELS
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KEMPINSKI
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KEMPINSKI
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KEMPINSKI
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KEMPINSKI
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KEMPINSKI
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KEMPINSKI
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KEMPINSKI
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DELIVERY:
BOOK CROSS SELLING TOOL INTERACTION ON SOCIAL MEDIA