why we s ometimes b uy l ame things that look cool on tv
DESCRIPTION
Why We S ometimes B uy L ame Things that Look Cool on TV. Ms. Tuohy. Advertising Appeals. Ploys used by companies to try and make consumers buy their product Tie the product to a good feeling. List of Appeals. Image Bandwagon Testimonial Plain folks Name calling Fun Romance. Image. - PowerPoint PPT PresentationTRANSCRIPT
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Why We Sometimes Buy Lame Things that Look Cool on TV
Ms. Tuohy
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Advertising Appeals
• Ploys used by companies to try and make consumers buy their product
• Tie the product to a good feeling
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List of Appeals
• Image• Bandwagon• Testimonial• Plain folks• Name calling• Fun• Romance
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Image
• Buying this product will improve your image• The people in the ad are “cool” because they
use this product
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Image Commercial
• http://www.youtube.com/watch?v=ZsCA43ECe4Y
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Bandwagon
• Everyone uses this product, you should too
• Similar to image, but not just “cool” people
• May say it or simply show it
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Bandwagon Commercial
• http://www.youtube.com/watch?v=N-zG4P2wehE&feature=PlayList&p=4CC0F6415CD51AC4&playnext_from=PL&playnext=1&index=1
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Testimonial
• This celebrity/famous person likes this product, so should you
• Endorsements
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Testimonial Commercial
• http://www.youtube.com/watch?v=HqL9MjPnxBA
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Plain Folks
• These people are normal just like you and they use this product
• The opposite of testimonial
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Plain Folks Commercial
• http://www.youtube.com/watch?v=vYEXzx-TINc&feature=related
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Name calling
• Our product is better then the one our competitor makes
• May skew numbers
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Name Calling Commercial
• http://www.youtube.com/watch?v=U4deRX-V5DM
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Fun
• This product will make you have more fun
• Commercials for toys
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Fun Commercial
• http://www.youtube.com/watch?v=BDd2xiZWUvE
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Romance
• This product will make someone love you more
• Popular for teenagers and young adults
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Romance Commercial
• http://www.youtube.com/watch?v=FgfzdgWgEZ4
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Why is this important?
• Knowing the appeals helps identification• May help you see through to the actual
product• May help understand why some products are
so much more expensive then products from competitors
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Activity
• Form groups of 2 or 3, each one will get an appeal• You will have a few minutes to come up with a
commercial that will fit the appeal. • After presenting the commercial, you must also
talk about why you chose that product and how it connects to the appeal
• Ex. The Fun appeal may choose a kid’s toy because it will convince the kid that the toy will help them have more fun during playtime.
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Homework
• Find a commercial with one of these appeals• Write a one page paper– Describe the commercial– Talk about the appeal– Discuss why that appeal was used