why web 2.0 matters to construction in today's property and construction industries
DESCRIPTION
Presentation by Paul Wilkinson in Pecha Kucha session at Be2camp East in Chelmsford, Essex, UK, on 29 April 2010TRANSCRIPT
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pwcom.co.uk
Why Web 2.0 matters in today’s property and
construction industries
Paul Wilkinson(pwcom.co.uk)
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pwcom.co.uk
Why does Web 2.0 matter?
• 70% UK homesnow haveinternet access
• 63% havebroadband
• Broadband forall by 2012?
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pwcom.co.uk
Why does Web 2.0 matter?
• biggest driver of UK mobile internet adoption is social media
• 70% of daily mobile internet users use social media
• Over 16m UK peopleaccessed internet viamobile phone inDecember 2009.(excluding T-Mobile and 3)
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pwcom.co.uk
Why does Web 2.0 matter?
• 25 million UK activeFacebook accounts
• 50% of activeusers loginto FBevery day
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pwcom.co.uk
Why does Web 2.0 matter?
• In February 2009, one in 35 UKinternet visits was to a specialist video website, up from one in 50 in February 2008.
• YouTube had 62.9%of those visits.
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pwcom.co.uk
Why does Web 2.0 matter?
• the UK is the 2nd biggest Twitter nation (after the USA)
• in August 2009, there were over 2.4million UK Twitter users
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pwcom.co.uk
Why does Web 2.0 matter?
• On 25 November 2009, LinkedIn gained its 3 millionth UK member
• This was just twoyears after it reachedone million
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pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
reading writing
(Photos: Meir Sadan on Flickr; kpwerker on Flickr
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pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
companies communities
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pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
one-way two-way
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pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
lecture conversation
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pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
advertising word-of-mouth
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pwcom.co.uk
Web 1.0 was about … Web 2.0 is about …
owning sharing
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pwcom.co.uk
… so what’s changed?
RethinkMarketing!
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pwcom.co.uk
Traditional B2B marketing was
Marketing 2.0 is becoming …
tactical more strategic
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pwcom.co.uk
Traditional B2B marketing was
often mainly promotion
Marketing 2.0 is becoming …
4 (or 5) P’s
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pwcom.co.uk
Traditional B2B marketing was
Marketing 2.0 is becoming …
what the
marketing dept did
any/all parts ofthe organisation
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pwcom.co.uk
Traditional B2B marketing was
Marketing 2.0 is becoming …
short-term long-term
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pwcom.co.uk
Traditional B2B marketing was
Marketing 2.0 is becoming …
static mobile
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pwcom.co.uk
Paul Wilkinson
(pwcom.co.uk)
“The only thing worse than being talked about is not
being talked about.”