why write a business plan john c. kelly, phd. if you fail to plan, you plan to fail!
TRANSCRIPT
Why Write aWhy Write aBusiness PlanBusiness Plan
John C. Kelly, PhDJohn C. Kelly, PhD
If you fail to If you fail to plan, plan,
You plan to fail!You plan to fail!
Would you
bicycle Across the
United States
Without a plan?
Things We PlanThings We Plan
►VacationsVacations►WeddingsWeddings►Buying a carBuying a car►Buying a houseBuying a house
Things We Don’t Plan EnoughThings We Don’t Plan Enough
►Where we liveWhere we live►Who to marryWho to marry►Our lifeOur life►Our carrier/businessOur carrier/business►Our retirementOur retirement
What is a Business What is a Business Plan?Plan?
Explanation of how Explanation of how
you will make moneyyou will make money
Who is the audience?Who is the audience?
►YOU !!!!!!!!!!!!!!YOU !!!!!!!!!!!!!!►BankBank►InvestorsInvestors►Advisors Advisors ►Potential employeesPotential employees
Typical SectionsTypical Sections
► The BusinessThe Business► MarketingMarketing► OperationsOperations► FinancialFinancial► AttachmentsAttachments
The BusinessThe Business►Products and servicesProducts and services►Mission statement– to doMission statement– to do►Vision - to becomeVision - to become►Your qualificationsYour qualifications►Structure and ownershipStructure and ownership►Critical success factorsCritical success factors►Advisory teamAdvisory team
MarketingMarketing►CustomerCustomer►Competitive advantageCompetitive advantage►Market sizeMarket size►CompetitionCompetition►PricingPricing►PromotionPromotion
OperationsOperations►FacilitiesFacilities►LocationLocation►PersonnelPersonnel►Sales and DistributionSales and Distribution►ManufacturingManufacturing
FinancialFinancial►Assumptions and business driversAssumptions and business drivers►Profit and loss statementsProfit and loss statements►Balance sheetBalance sheet►Cash flow analysisCash flow analysis►Breakeven analysisBreakeven analysis►Key performance indicatorsKey performance indicators
AttachmentsAttachments►ResumesResumes►Financial StatementsFinancial Statements►BrochuresBrochures►MapsMaps►Floor PlansFloor Plans►ReferencesReferences►Web pagesWeb pages
Biz Plan Links/guidesBiz Plan Links/guides
► www.score.org/template_gallery.hwww.score.org/template_gallery.htmltml
► www.sba.gov/smallbusinessplannwww.sba.gov/smallbusinessplanner/index.htmler/index.html
► www.aacpl.lib.md.uswww.aacpl.lib.md.us ► www.focusware.comwww.focusware.com
Who Writes Who Writes Business Plans?Business Plans?
WinnersWinnersWrite Write
Business PlansBusiness Plans
If you fail to If you fail to plan, plan,
You plan to fail!You plan to fail!
John C. KellyJohn C. KellySCORE CounselorSCORE Counselor
[email protected]@focusware.com
703-851-6239703-851-6239