why you need an omni-channel marketing strategy for home furnishings...now {info-graphic}
DESCRIPTION
In today’s multi-device, always online world, retail has evolved into a completely different type of profession. Retailers are no longer just business owners with a conveniently located brick & mortar store; they are designers, bloggers, logistic experts, digital advertisers, web-masters and ecommerce gurus required to level the playing field in order to compete. In this info-graphic, you will learn some important statistics that showcase why brand consistency and online integration is so crucial to retail success in the home furnishing industry. This info shouldn't discourage you – it should motivate you. Utilizing the omnichannel model isn't just about looking pretty across all shopping channels, it’s about connecting with a smarter, more valuable customer that shops more, spends more and keeps coming back for more. Omnichannel doesn't guarantee success, but without it you will quickly become irrelevant to today’s consumer. http://www.social4retail.com/why-you-need-an-omni-channel-marketing-strategy.htmlTRANSCRIPT
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Why You Need An Omnichannel Strategy For The Home Furnishings Industry
156 Million
U.S. consumers own smartphones, and is increasing by
Nearly 80% of consumers exposed to traditional advertisements later look up the advertiser online
own tablets, and is increasing by
use smartphones in-store to research and accompany their shopping experience
82Million
Looked up advertiser on computer
Prompted user to search
Prompted user to visit advertisers website
Types of DDS and actions taken following exposure
Google/Compete Retail Furniture Study, U.S.
-Foresee Results-comScore Inc.
-comScore Inc.
65%
18% 9% 8%
Consumer wasn’t sure what retailer to purchase from, and weren’t sure what brand they would purchase.Consumer knew what retailer to purchase from, but wasn’t sure what brand to purchase
Consumer was sure of both retailer and brand to purchase from. Consumer wasn’t sure
what retailer to purchase from, but was sure of what brand.
83% of shoppers wouldn’t even know you exist without some kind of web presence.
Online home furnishing purchasers search across a mix of brand and non-brand categories:
Search non-brandedterms Search branded terms
40%
60%
Ex. Contemporary
Rugs, 8x8 roundEx. Nourisan: Kathy Ireland
& Calvin Klein
Safavieh-Martha Stewart
-Google/Compete Retail Furniture Study, U.S.
-Google/Compete Retail Furniture Study, U.S.
Forrester Research
-Forrester Research
-Forrester Research
-MIT “Beyond the Checkout Cart”
-Acenture Retail
IDC Retail Insights
-U.S. Retail Ecommerce: 2014 Trends and Forecast
-U.S. Census, BI Intelligence Estimates
of home furnishing sales are made online.
of furniture shoppers rely on the retailers website.
Ecommerce is expected to rise
Omnichannel shoppers spend up to
more than single-channelshoppers.
“Nearly half of all retailers cite omnichannel strategies as a key priority in 2014.” - Nicole Giannopoulus, “The Supply Chain of the Future”
in-store-sales areinfluenced by the web
$1.1 Trillion
“71% of customers expect to be able to view in-store inventory online.”- Forrester Consulting, “Customer Desires vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap”
78% bought in-store after browsing online.
In-Store buyers rely heavily on retail websites while shopping, and search engines are a key resource for web-influenced store buyers:
of web-influenced purchasers use search, and over half of searchers use it throughout the
entire research process
Discovered a home furnishing brand they were not previously aware of
while using search
retail sales made on smartphones
And it’s expected to grow
Toll Free: (888) 488-9517 Fax: (502) 267-8767 [email protected] Decimal Drive Suite D Louisville, KY 40299
-Google/Compete Retail Furniture Study, U.S.-Google/Compete Retail Furniture Study, U.S.
$1.8 TrillionWebrooming will result in
in sales by 2017.
Come By & Visit Us At The High Point Furniture MarketOctober 18th-23rd
Learn More On How We Can Help You With Your OMNI-CHANNEL Marketing StrategyNHFA Retail Resource Center
1st Floor| Plaza Suites | 222 S. Main Street | High Point, NC 27260| Space 10Also Hear Our 1 Hour Presentation on
“It’s Time To Embrace Omni-Channel! We’ll Show You Why & How”Sunday, October 19th
NHFA Retail Resource Center2:30 – 3:30 p.m.
Speakers:Bill Napier - Napier Marketing Group & Patrick Bain
http://www.rminno.com/