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Why Blogging is the NEW Marketing medium

Andrew McCauley

Exercise

❖ Come up with 1 Fact …

❖ and 1 Myth about Blogging

With a partner:

Example: Myth- Blogging is for hobbyistsFact: Blogging is cheap

What is blogging?

More website Visitors?

What is blogging?

Type name into browser

What is blogging?

Buy an email list?

What is blogging?

More website Visitors?

What is blogging?

Short form Contentthat is a

Marketing Channel

Why do you need to Blog?

It helps drive traffic to your website.

It helps drive new traffic to your website and works closely with search engines and social media to do that.

http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

It helps convert that traffic into leads.

Add a Call to Action to each posthttp://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

It helps establish authority.

It drives long-term results.

Things to know before you start a

Blog

A self-hosted WordPress blog is still your best bet

Visual content will only get bigger

Growing a mailing list is still the most important thing

Long content still works

It’s time to spend money on promotion

+ =

Responsive blog designs are a must

Outsourcing will make you prolific

SEO will change (but not really)

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Andrew McCauley