Why You Should Be Blogging

by Nile Flores http://blondish.net

@blondishnet

Objective

❏ What is Blogging?❏ Why you should be

blogging?❏ Should businesses blog?❏ How can you leverage

blogging for your business?

What is Blogging?

Wikipedia says:

A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).

Blogging = Content Creation

Blogging is not a dirty word!

It actually serves a great purpose for even business owners.

Why WordPress for blogging?

❏ Free❏ Easy to learn (lots of different ways to learn

it)❏ Easy to blog on the fly, even from your

mobile phone❏ Always up-to-date with latest technology❏ SEO-ready out-of-box

49.3% of websites in the top 10K in rank are powered by WordPress.

Week of April 20, 2015 stats http://trends.builtwith.

com/cms

Why you should be blogging?

❏ Build trust❏ Builds authority❏ Adds a more human aspect to your website.❏ Can be used to get people to do what you

want them to do.

The currency of blogging is authenticity and trust.

- Jason Calacanis calacanis.com / @jason

Should businesses blog?

YES

Content Marketing is educating people enough to do business with you.

- Brian Clark copyblogger.com / @copyblogger

“72% do blogging as a content marketing strategy.”

Trends of Content Marketing in 2014 Infographic - http://bit.ly/1oF62kC

Image credit: IgniteSpothttp://www.ignitespot.com/

How can you leverage blogging for your business?

Leveraging content is about using all of your content in as many different ways as possible to reach the most people.

Types of Content

❏ Text❏ Images❏ Audio❏ Video

Blog leverage tips

❏ Linking within your website❏ Newsletter❏ Banner advertisements❏ Paid search❏ Social network channels (personal stream,

fan page, groups)

More blog leverage tips

❏ See if you can get more coverage by contacting influencers to write about you

❏ Youtube❏ SEO❏ Content Syndication❏ Blog tribes/ communities❏ Guest blogging on influential websites in

niche

If you want to continually grow your blog, you need to learn to blog on a consistent basis.

- Neil Patel quicksprout.com / @neilpatel

People always worry about how often or rarely they should post. The answer is ‘how often do you have something worthy of tapping into my attention?’ Do it that often.

– Chris Brogan chrisbrogan.com / @chrisbrogan

Social Engagement

THIS IS A MUST!

I’m still not quite sure how people are confused about the fact that they need to engage in conversation with others.

Don’t forget

Make sure to share and like your stuff. Engagement won’t happen if you don’t reach out to people.

“If you build it, they will come” ->

Successful bloggers are active, take initiative, experiment and are always trying new things.

- Darren Rowse problogger.net / @problogger

Blog Ideas for Businesses

❏ Case Studies❏ How Your Business Runs❏ Company News❏ News in your niche❏ Related Products to your niche❏ Related services to your niche❏ Special Interest articles

More blog ideas for businesses

❏ Fun shares related to your business❏ Polls❏ Videos on Product❏ in-depth articles on your own products

More blog ideas

The Ultimate List of Blog Ideas

http://blondish.net/the-ultimate-list-of-blog-ideas/

Nile Flores

http://blondish.netDon’t forget to subscribe to my newsletter, and follow me.

Twitter: @blondishnethttps://slideshare.net/blondishnet