why you should never apply for a job

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To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of Hewitt Associates LLC. Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint

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This presentation provides insight on developing a personal brand strategy and utilizing social media and networking tools to enhance your leverage in a career search Email for information about public speaking engagements: [email protected]

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Page 1: Why You Should Never Apply for a Job

To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of Hewitt Associates LLC.

Why You Should Never Apply for a Job AgainDeveloping a Personal Brand Strategy and Digital Footprint

Page 2: Why You Should Never Apply for a Job

“Success comes from knowing that you did your best to become the best that you are capable of becoming.”

- John Wooden

Legendary Coach and inspiration to millions

Page 3: Why You Should Never Apply for a Job

The Battlefield has changed forever

Page 4: Why You Should Never Apply for a Job

Define Who You Are

What are your most proficient soft skills?

What are your most proficient technical skills?

What type of culture do you feel is the most ideal setting?

Are you a leader or individual contributor?

Do you prefer a team environment or autonomous role?

Do you prefer a risky or conservative culture?

Do you value training and development?

Page 5: Why You Should Never Apply for a Job

Develop a personal marketing plan

Page 6: Why You Should Never Apply for a Job

What is in my marketing plan?

Target the industries, culture, company size and location you want to situate yourself Choose four to six companies you feel are the best fit Focus on stability, revenue growth, potential for an M&A, personal development Develop a timeline for implementation Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation Align yourself with professional communities that will align you with the right relationships Launch!

Page 7: Why You Should Never Apply for a Job

Is my resume up to snuff?

Page 8: Why You Should Never Apply for a Job

A Strong resume is about balance

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Resumes – Tips and Tidbits

Grab the reader immediately Stay away from generic summary or objectives Be very detailed with results and numbers Focus on specific technical skills including versions Stay consistent with type and font Stay consistent with the length of each job summary Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted) Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success

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Tools for Success

Page 11: Why You Should Never Apply for a Job

Google Profile – Your Virtual Business Card

Page 12: Why You Should Never Apply for a Job

HCI – Human Capital Institute

Page 13: Why You Should Never Apply for a Job

Ning.com – Where all communities come together

Page 14: Why You Should Never Apply for a Job

Start a Blog – Share your knowledge with the world

Page 15: Why You Should Never Apply for a Job

Google Products – They are your friend

Page 16: Why You Should Never Apply for a Job

Google Sites – Develop a URL Resume Page

Page 17: Why You Should Never Apply for a Job

Custom Searches – Find what you are looking for right at your fingertips

Page 18: Why You Should Never Apply for a Job

Blellow – The potential future of professional micro-blogging

Page 19: Why You Should Never Apply for a Job

Twitter – Still the King of micro-bloggingHow do I use micro-blogging for my job search?

How many profiles should I have?

How do I track information that is important?

Is this a complete waste of time?

Page 20: Why You Should Never Apply for a Job

Aggregator sites to track my networks – Try Plaxo

Page 21: Why You Should Never Apply for a Job

Facebook – The age old dilemma between my professional and social life? What is appropriate?

Page 22: Why You Should Never Apply for a Job

Linkedin – The King and Queen of Professional Networking

Page 23: Why You Should Never Apply for a Job

Social Diligence – 30 Day Free Trial

Page 24: Why You Should Never Apply for a Job

Pipl.com

Page 25: Why You Should Never Apply for a Job

Tracking my traffic – Now cyber stalking is getting fun

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Going Up! – New Metrics Tool (More Chart/Graph Friendly

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Contact Information

Mark A. Leon

Talent Acquisition Specialist

http://www.recruiterpoet.wordpress.com

Email: [email protected]

Phone: 612.812.5226

Profile: www.google.com/profiles/markalex222