why your next planner/strategist should be a traveler
DESCRIPTION
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN MARKETING / ADVERTSING / BRAND STRATEGYTRANSCRIPT
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WHY YOUR NEXT PLANNER/STRATEGIST
SHOULD BE A TRAVELER?
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DAVID SOBRINHO
#CREATIVITY #TECHNOLOGY #ADVERTISING #MARKETING #STRATEGY #PEOPLE
#PSICOLOGY #INNOVATION #BRANDS #CULTURE #LIFESTYLE #SPORTS #DESIGN #TRAVELING #EVENTS
#ART #MUSIC #RETAIL
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MY GOAL IN LIFE IS TO INSPIRE PEOPLE.AS A PLANNER / STRATEGIST I DO IT USING THE MONEY AND THE POWER OF BRANDS.
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THIS STORY BEGIN 4 MONTHS AGO
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I WAS TIRED TO WATCH, READ AND LISTEN ALLWAYS THE SAME
WEB STANDARDSTABLETS
SMARTPHONESRESPONSIVE DESIGN
MOBILE FIRSTWEB EXPERIENCEPERSONALIZATION
BIG DATATECH TRENDS
THE INDUSTRY IS CHANCHINGONLINE/OFFLINE
AUGMENTED REALITYGOOGLE GLASSGAMIFICATIONSOCIAL MEDIA
3D PRINTCLOUDVIRAL
BLAHBLHABLHA
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Bran Ferren, CCO, Applied Minds and Former President of R&D, Walt Disney imagineering
“ TECHNOLOGY IS A WORD THAT DESCRIBES SOMETHING THAT DOESN’T WORK YET ”
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* From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
WHY WE FOCUS SO MUCH ON TECHNOLOGY?
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INNOVATION ?
WHAT TECHNOLOGY WANTS FROM PLANNERS / STRATEGISTS?
STRATEGYIDEAS
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TECHNOLOGY IS NOT INNOVATIONINNOVATION IS NOT TECHNOLOGY
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TECHNOLOGY WANTS CHANGEINNOVATION GIVES INFLUENCE
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* Image From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
CAN WE INFLUENCE IF THE FOCUS IS NOT ON THE HUMAN BEING?
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INNOVATION IS NOT STRATEGYSTRATEGY IS NOT INNOVATION
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INNOVATION IS ABOUT POSSIBILITYSTRATEGY IS ABOUT DIRECTION
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2013
THE FIRST INNOVATION GRAND PRIX AT CANNES LIONS WENT TO THE CODING
PLATFORM “CINDER”.
The guiding principle for the jury was to find something greater than a campaign idea, that was something that wasn’t just “limited to what it is today, but could move other things and competitors forward.” Mr.Droga - Adage
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“Innovation isn’t everything the goal should be emotions”
Masashi Kawamura
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HOW CAN WE USE ALL THIS INFORMATION TO CREATE
SOMETHING THAT REALLY MATTER FOR PEOPLE?
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TOO MUCH QUESTIONS????#@
$*
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY
OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING|ADVERTSING|BRAND STRATEGY
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STOP SHARING QUOTES ON SOCIAL MEDIA AND MOVE YOUR ASS
DAVID SOBRINHO
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I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A
LOW COST WAY WITHOUT PLANS UNTIL THE MONEY ENDS WITH THE GOAL TO INSPIRE AND
BE INSPIRED BY PEOPLE, PLACES AND MOMENTS.
TRAVELING VS LUXURY
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TRAVEL IS THE ONLY THING THAT COSTS MONEY AND MAKES YOU RICHER
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9 DIFFERENT CURRENCIES14 NIGHTS ON HOSTELS
17 FREE BEDS/COUCH2400 KM HITCHIKING
+50 DIFERENTS BEERS19 EUROPEAN CITIES
6 FRIENDS VISITED 29 NEW FRIENDS
1180 PICTURES1 PHONE LOST
3 MONTHS9 TRAINS1 PLANE5 BUSES
TOTAL COST: 2000 EUR
THE
TRIP IN N
UMBERS
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PEOPLECULTURAL
DIFFERENCESPRODUCT/
BRANDSTRATEGY
INNOVATION
TECHNOLOGY
COMMUNITY
TRAVELING HELP US CLEAR OUR MIND
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#1PLANNING IS ABOUT DAILY LIFE
NOT ADVERTSING
Foto: Ljubljana
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#2AN INSIGHT ALWAYS CAME FROM AN HUMAN TRUTH
Foto: Barcelona
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#3 PLANNERS LIKE TO SOLVE
PROBLEMS EVERYDAY
Foto: Barcelona
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#4OUR JOB SHOULD BEGIN IN THE
BUSINESS MODEL OF THE PRODUCT
Foto: Montreux
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#5TECHNOLOGY FACILITATE
CONEXIONS
Foto: Montenegro
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UNDERSTAND TIME IS MONEY MONEY IS TIME
Foto: Serbia
#6
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#7PEOPLE DONT CARE ABOUT
ADVERTISING CREATE SOMETHING USEFUL
AND/OR ENTRETAINING
Foto: Barcelona
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#8WE HAVE TO RISK
KNOW HOW, WHEN AND WHERE
Foto: Belgrade
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Foto: Istanbul
#9HAVE A NETWORK WITH PEOPLE
FROM ALL BACKGROUDS AND UNDERSTAND
WHAT ANNOYS/MOVES THEM
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#10BELIEVE PEOPLE ARE
SMARTER THAN EVER AND LIKE TO HELP OTHERS
Foto: Prague
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#11KNOW THE PLATFORMS
UNDERSTAND EACH COMMUNITY
Foto: Berlin
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Foto: Vienna
#12RELATIONSHIPS
ARE NOT A QUESTION OF TIME BUT A QUESTION OF AFFINITY
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#13INTERNET
IS A CONVERSATION NETWORK
Foto: Budapest
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#14ONLINE YOU HAVE A
PERSONALIZED APROACH BUT IS OFFLINE WHERE
THE REAL EMOTIONS ARE
Foto: Croatia
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#15
LIKE US BRANDS AREN’T BUILD BY COMMUNICATION BUT BY WHAT THEY ACTUALLY DO
Foto: Berlin
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#16LOOK FOR INSPIRATION TO
FURTHER YOUR OWN CREATION IN PURSUIT OF INNOVATION
Foto: Belgrade
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PEOPLE CULTURAL DIFFERENCES
PRODUCT/BRAND
TECHNOLOGY
STRATEGY
INNOVATION
COMMUNITY
FACILITATE CONNEXIONSCREATE INTEREST
TARGET TO INSPIRE
TRAVELING HELP US
CONNECT THE DOTS
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“DO INTERESTING THINGS AND INTERESTING THINGS WILL HAPPEN.”
- Sir John Hegarty