why your small business should use sms text message marketing
TRANSCRIPT
Why Your Small Business Should
Use SMS Text Message Marketing
ercsms.com | 608-837-5270 | [email protected]
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1. It’s Permission-Based• Your target audience must opt in to
receive messages – Consumers are already invested in brand – Won’t waste time or money
• Build SMS database for future use– Use web, email and social media
ercsms.com | 608-837-5270 | [email protected]
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2. It’s Engaging • Majority of text messages are read
within a couple of minutes of receipt– Demand to be read right now
• Guaranteed to read your message right away– Deliver directly to engaged customers– Great bang for your buck
ercsms.com | 608-837-5270 | [email protected]
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3. It’s Quick • SMS is 160 characters
– More likely to read because short– Emails are lengthy
• SMS read at consumer’s convenience • Valuable for small businesses who are
short on time
ercsms.com | 608-837-5270 | [email protected]
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4. It’s Cheap• Affordable
– SMS is cheaper than placing an ad
• Bulk Packages – Send thousands of messages at a low, flat
rate
• Value proposition for small businesses on a budget
ercsms.com | 608-837-5270 | [email protected]
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5. It’s Interactive • Create fun and engaging messages
– Pose message as questionnaire/poll• Encourages to read more closely
– Toll-free SMS reply • Extra incentive to engage with brand
– Link to entertaining video/image• Further investigation of brand
ercsms.com | 608-837-5270 | [email protected]