whys and whats
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media studies
Nick Saward & Matt O’Regan
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Q: Why study the
media?For me...
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Q: Why study the
media?For you...
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Q: Why study the
media?But also...
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Before you get to college, from the moment you wake up…
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A: Because it is all around us, it is an
unavoidable part of our lives and we need to make sense of the images and signs that are representing us,
appealing to our needs and trying to sell us stuff!
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KS5 NSD
The AS courseConsists of 2 units:
MS1: Media Representations and Responses
MS2: Media Production Processes
MS1: Media Representations and ResponsesSummer Exam 2 and a half hrs - 50% of AS mark
Consists of 2 units:
MS1: Media Representations and Responses
MS2: Media Production Processes
Advertising images
Newspapers
Magazine covers
Radio sequences
Film extracts
Television sequences
Music Videos
Computer Game Extracts
Websites
CD and DVD Covers
Sign and Code systems
Selection and construction
Modes of address and point of view
Narrative construction
Genre
As well as…
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KS5 NSD
The AS courseConsists of 2 units:
MS1: Media Representations and Responses
MS2: Media Production Processes
MS1: Media Representations and ResponsesSummer Exam 2 and a half hrs - 50% of AS mark
Consists of 2 units:
MS1: Media Representations and Responses
MS2: Media Production Processes
Advertising images
Newspapers
Magazine covers
Radio sequences
Film extracts
Television sequences
Music Videos
Computer Game Extracts
Websites
CD and DVD Covers
Representation and stereotypes
Audience categorisation
Models of audience reception
Preferred readings
Effects debates
Moral Panics
Realism
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KS5 NSD
The AS courseConsists of 2 units:
MS1: Media Representations and Responses
MS2: Media Production Processes
Consists of 2 units:
MS1: Media Representations and Responses
MS2: Media Production Processes
MS2: Media Production Processes – Autumn/Spring termCoursework- 50% of AS mark
A series of 3 linked pieces of work:
Pre-Production
Production
Evaluative report
2 Briefs to choose from:
Music video
Advertising campaign
Altogether this utilises and improves a valuable skillset:
•Analytical thinking•Academic writing•Technical•Creative
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KS5 NSD
Aims of this course• To become critical readers of media texts
• To understand the different ways in which the media represent the world to us
• To understand the social, political and cultural contexts in which media texts are produced
• To understand the different ways in which audiences respond to media texts
• To develop your own practical work
•To develop, investigate and research skills and apply them to the analysis of media skills
…Phew!
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KS5 NSD
This year you will:• Come to all lessons
• Be on time and prepared – paper, pens, diaries etc
• Meet deadlines
• Keep an organised folder
• Learn from others
• Attend lessons and some individual tutorials outside of lessons
• Study in an academic way
• Work independently and in groups
•Study outside of lessons- read newspapers, watch TV, go to the cinema – not just the stuff you usually see/read
•Challenge yourselves
DON’T PANIC!
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KS5 NSD
For tomorrow:Why do you want to study the media?
Hints:
Think about your own media consumption.
Think about the types of media you are passionate about.
Think about the skills you want to improve.
What brought you here? Or in other words – how does the media impact on YOUR life?
Why is media studies an A-level subject?
Hints:
Think about the reason I gave earlier.
Think about the size of the media industry.
Think about the things that we do on the course and where it might take you.
Think about society – how does the media impact on ALL OUR lives? Spend half an hour thinking and writing about this.
You will be sharing your ideas tomorrow.