widely preached truths that are not always true - sascon mini
DESCRIPTION
We are often led to believe that Google does no evil, building quality sites instead of links is good for you, and the sky is blue. But is it always true? Let me take your hand and guide you to take a look at the opposite side of things. Warning: some of the things you will discover may surprise you in an unpleasant way, spoil your appetite, deprive you of your sleep or even make you quit your job. VIew at your own risk.TRANSCRIPT
@irishwonder SASCon Mini, January 2014
Widely Preached Truths
That Are Not Always True
@irishwonder SASCon Mini, January 2014@irishwonder
Or better make it…
@irishwonder SASCon Mini, January 2014
Widely Preached “Truths”
That Are Not Always True
@irishwonder SASCon Mini, January 2014@irishwonder
Obligatory cliché before we start…
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“Payday Loan” Update
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Until…
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What Happened
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Redirect + Links
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More links
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Maybe Too Many Links
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Google’s solution to spam? Build your profile -> benefits?
Authorship
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Or stick like a sore thumb?
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OK, maybe it’s a cultural thing?
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Of course, user ratings don’t lie, right?
Schema to the rescue!
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Unless a spammer fakes them!
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Remember Panda?
Shouldn’t ranking something like this anywhere be impossible now?
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Yet, Reference.com has only recently lost some visibility
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Some SERPs might not have enough relevant non-EMD results to rank
EMD Update
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Local queries – EMD make sense
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EMD in competitive verticals
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It could be worse
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Knowledge Base
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Knowledge Base
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Knowledge Base
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Knowledge Base
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Knowledge Base
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But Google says
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And scraping is bad
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So are thin affiliates
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LOL
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WTF does DA stand for?
Bonus: Know Your Metrics
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Questions? Feel free to get in touch!
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