WiFi Data OffloadTURNING CHALLENGE INTO OPPORTUNITY

Our Experience With Carrier Networks

Consumers’ appetite for mobile data is exploding. By 2013, there will be more smart phones and browser-equipped enhanced phones than PCs. Wireless subscribers expect high-speed access anytime, anywhere.

Both Femto Cells (small micro sites of cellular coverage) and WiFi access can mitigate the traffic problem, but WiFi data offload solutions are proving both easier and more economical for carriers to deploy and maintain. Reliable enterprise-grade equipment and robust, redundant networks make WiFi data offload a viable strategy not only to address today’s immediate 3G offload needs, but support 4G traffic as well.

Carriers need long-term plans to accommodate anticipated demand on 4G networks while also mitigating short-term challenges. Delivering fast data speeds today is critical for growing revenue and retaining valuable subscribers.

WiFi Data Offload: A Now Need

As a carrier, you can’t afford mistakes in addressing immediate bandwidth deficits. Crafting the right strategy, and then executing deployment quickly and smoothly, requires a partner with deep domain expertise and implementation skills. Motorola has been serving carrier customers for decades, providing a broad range of products from devices to radio access networks to wireless backhaul. We understand your needs.

Offloading data to WiFi networks is fairly easy from client to access point; most WiFi handsets already contain an authentication/connection client like the WISPr client that automatically roams to authorized WiFi. But beyond that come complexities starting with the points of integration. An air-interface, for example, must factor in the cost of backhaul, interworking with existing 2/2.5G systems, and interaction with authentication and billing systems. We understand these complexities and can build a solution that matches your business model and WiFi strategy.

We’re also WiFi experts. Motorola has been awarded 1,500 WLAN patents over the past 20 years, including, 100+ key patents, and since 2002 has sold the largest number of Wireless LAN controllers. Market leadership is earned through sound technology.

2 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

In 2009, consumers downloaded 2.4 billion applications from app stores. That number will grow to just below 7 billion by 2013 according to ABI Research.

2009 2013

Some network operators are already reporting a doubling of mobile data use every quarter.

Q2

Q1

Q4

Q3Q2Q1Q4

2008 2009 2009 2009 2009 2010 2010

User EquipmentWiFi Access

Network Internet

AAA / Billing

User EquipmentWiFi Access

NetworkGANC SeGW

MSC

AAA

SGSN GGSN

Internet

User EquipmentWiFi Access

Network WAG PDG

AAA

GGSN Internet

3 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

WiFi Data Offload: Solutions

Data Offload – Decoupled

Data Offload – GSM Coupled

Data Offload – 3G/4G Coupled

Adopting multiple delivery technologies offers you the flexibility to provide the most cost-effective means of accessing content depending on how, where, when and by whom data is consumed.Our products and services are enabling carriers to leverage WiFi data offload as a part of this flexible approach in three key areas: indoor areas, permanent and temporary outdoor venues, and large area hotzones and corridors.

WiFi offload solutions range from basic data offload straight to internet-based applications to the more complex integrated data or data+voice offload using traditional GANc or newer i-WLAN integration. Considerations include billing, authentication of users, session persistence, and support of voice on the WiFi side.

4 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

Most wireless data traffic comes from indoor spaces where people congregate such as cafés, restaurants, bookstores and public transportation terminals. A high concentration of subscriber devices place particular demand on network bandwidth, potentially degrading performance. Offloading demand to indoor access WiFi can delay or even avoid the need for adding towers to high-density service areas. Our broad portfolio of indoor WiFi access points deliver excellent throughput, coverage and resiliency for indoor areas and let you choose the most optimal access network solution for each type of indoor area needing coverage.

Our powerful AP 7131 and AP 650 802.11a/b/g/n access points provide superior MIMO coverage for b/g handheld devices while preparing for the future as the device mix shifts towards 11n. The AP 7131 can use the 300 Mbps 11n standard for wireless backhaul of its client data traffic to the network and the AP 650 thin access point works best for wired backhaul to a controller.

For hotels or other multi dwelling units, our high-performance wall plate APs can also be a very effective WiFi solution for that unique environment. Planning optimal AP placement and configuration is done with Motorola LANPlanner, which helps avoid equipment overpurchase while ensuring the best subscriber experience.

The WiFi access points are then tied back to our RFS 4000, 6000 or 7000 WLAN controllers for management and dynamic self-correcting performance monitoring.

Security and network assurance are key needs in a large distributed WiFi access network. Our industry-leading AirDefense solution helps you maintain a high QoS by automatically detecting and mitigating security threats and providing powerful remote troubleshooting tools that can localize problems to the client, the AP, the controller or to a back-office application server.

WiFi Data Offload: Scenarios

Indoor Areas

Core Network

Outdoor venues where people congregate on a regular basis or for a single event, such as concerts and sports stadiums, present ideal opportunities for WiFi data offload. In addition to ensuring high-quality data services for subscribers, carriers may attract incremental revenue from ad-hoc users in these settings. The cost of WiFi data offload solutions added to existing areas or mobile cell-on-wheels equipment can be as low as 10% of the cost of a new cell or cell-on-wheels, and an outdoor WiFi mounting site can later be tapped as a 4G picocell.

The capable AP 7131 and AP 650 802.11a/b/g/n access points bring their superior MIMO coverage for b/g and n handheld devices to discrete outdoor sites and outdoor areas by providing coverage from adjacent roofed locations or with the use of environmental enclosures. As with indoor deployments, the AP 7131 can use the 300 Mbps 11n standard for wireless backhaul of its client data traffic to the network and create an easy-to-install network of meshed APs. Depending on coverage requirements, other WiFi access points can be chosen from our broad product portfolio.

Planning optimal AP placement and configuration is done with Motorola BroadbandPlanner, which can avoid equipment overpurchase while ensuring the best subscriber experience. The WiFi access points are again tied back to our RFS 4000, 6000 or 7000 WLAN controllers for management and dynamic self-correcting performance monitoring.

If needed, outdoor islands of WiFi can be connected back to the core with the help of the PTP 500, the PMP 430 or other products from our wide range of Point-to-Point and Point-to-Multipoint links. These links are planned accurately before deployment with the help of PTP LINKPlanner or BroadbandPlanner.

Security and network assurance are again key needs. Our industry-leading AirDefense solution helps you maintain a high QoS by automatically detecting and mitigating security threats and providing powerful remote troubleshooting tools that can localize problems to the client, the AP, the controller or to a back-office application server.

WiFi Data Offload: Scenarios

Core Network

5 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

Outdoor Venues

PTPPTP

WiFi Data Offload: Scenarios

6 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

Transit corridors and large urban downtown settings challenge wireless performance since many subscribers are highly concentrated in a larger area and accessing high bandwidth data services while on the move. Covering areas like these with an offload solution calls for a different approach, including wider-area WiFi coverage and better interference tolerance. When co-located with a cell site, our purpose-built outdoor WiFi access point solution leverages your existing investments in mounting assets, power and backhaul.

The AP 7181 802.11a/b/g/n outdoor access point is perfect for this type of wide area WiFi coverage. With its higher powered radios, 3x3 MIMO configuration and unique ADEPT (Advanced Element Panel Technology) antennas which prevent shadow zones, you can count on this solution to deliver a bigger coverage area, solid 802.11 b/g or n client connectivity and rapid hand-offs.

The AP 7181 can be mounted on existing cell tower assets and use the same power supply provided for the site. If separate backhaul is needed, the AP can be connected to the core network via the non line-of-sight capable PTP 600, PMP 430 or another product from our wide range of Point-to-Point and Point-to-Multipoint links.

Coverage area planning and verification for both the AP 7181 APs and the potential Point-to-Multipoint links is done with the help of our BroadbandPlanner and PTP links can be planned with our PTP LINKPlanner. Each of these tools includes powerful RF prediction engines so that deployments go more smoothly and the network performance matches design requirements with minimum rework. The Motorola Wireless Manager provides unified management and security for the AP 7181 access points as well as the PMP and PTP links, all shown on a live Google map along with real-time performance metrics and alarms.

Core Network

Large Area Hotzones and Corridors

PTPPTP

Backhaul and Mangement

Our broad range of 802.11a/b/g/n access points offer better data routing, built-in security and troubleshooting features, and redundancy through intelligent, high-performance meshing capabilities. For added flexibility, we also offer wallplate access points for hotels and other multi-dwelling units that use existing phone lines or ethernet wiring to deploy WiFi in this unique environment with superior coverage and wall penetration.

For outdoor deployments, the AP 7181 is a high-performance, 3x3 MIMO 802.11a/b/g/n access point featuring high-power radios, a full 300 Mbps data rate and Motorola’s unique ADEPT (ADvanced Element Panel Technology) antenna system, which delivers a a larger coverage area with no antenna shadow zones in outdoor environments.

Motorola’s family of Point-to-Multipoint and Point-to-Point solutions can give flexibility where needed to connect WiFi access

networks with minimal incremental cost and solve hard-to-reach area challenges. It puts the WiFi right where you need it to get the most benefit from an offload solution.

Our integrated AirDefense solutions give you just what you need for a large WiFi deployment. You can select modules for easy-to-use centralized network management, time-saving remote troubleshooting tools that localize connectivity problems, and rock-solid wireless security including WiFi forensics and automatic rogue device mitigation.

Our Wireless Manager is a powerful, flexible and scalable outdoor wireless network management tool. Its breakthrough map-based visualization capabilities use a live Google maps environment, a unified outdoor network view, and advanced alerting and reporting features to help you identify and solve problems quickly before subscribers are impacted.

A Portfolio That Offers Choice and Proven Performance

WiFi Access Layer

7 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

AP 650 802.11a/b/g/n Thin AP

AP 300802.11b/g Thin AP

MC 802 802.11a/b/g Wallplate AP

AP 6511 802.11n Wallplate AP

AP 5131 802.11a/b/g Adaptive AP

AP 5181 802.11a/b/g Outdoor Adaptive AP

VMM 4300 802.11a/b/g Mobile AP

AP 7131 802.11a/b/g/n Adaptive AP

AP 7181 802.11a/b/g/n High Power Outdoor AP

RFS 4000 WLAN Controller for 200 Users

RFS 6000 WLAN Controller for 20,000 Users

RFS 7000 WLAN Controller for 96,000 Users

Point-to-Point PTP 100, 200, 300, 500, 600, 800.

Ranges from 7-700 Mbps, 2-200km. Non Line-of-Sight Capable.

Point-to-MultipointPMP 100, 320, 430.

Ranges from 4-40 Mbps, 2-20km. Near Line-of-Sight Capable.

AirDefense and LANPlanner WLAN Network Design.

WLAN Management, Network Assurance, Security

Wireless Manager and BroadbandPlanner, PTP LINKPlanner

Outdoor Network Design. Unified Outdoor Management and Security

At the Beijing Olympics, Motorola successfully deployed 25,000 indoor and outdoor access points to provide WiFi access in media areas, public spaces and hospitality spaces.

China Telecom uses Motorola WLAN solution to provide WiFi at 2010 World Expo in Shanghai.

In its 2009 Magic Quadrant Report for Wireless LAN Infrastructure, Gartner placed Motorola in the Leaders Quadrant. -Gartner, Inc., 2010

With the economy growing again, now is the time to turn challenge into advantage by offering advanced and agile service to consumers and enterprise subscribers. Motorola leverages its extensive experience in designing and deploying robust, reliable WiFi networks in every engagement.

WiFi data offload can alleviate mobile network congestion, reduce churn and lock in customers with bundled WiFi/3G services. It can reduce operating expenses through the use of lower cost infrastructure, and increase revenue through subscriber retention and increased market share.

Because WiFi offload will become a key long-term element of your network, there are many good reasons to choose a solution that is scalable, part of dynamic roadmap, well integrated into the core network and includes superior technology that will perform today and tomorrow. Extensive experience, deep technical expertise and a broad range of robust, secure and reliable products make Motorola a valuable partner in deploying an effective WiFi data offload strategy.

8 | WiFi DATA OFFLOAD TURNING CHALLENGE INTO OPPORTUNITY

Now is the Time

WiFi Data Offload: Instant Successes

The Olympic Games

China Telecom

The Magic Quadrant

The Magic Quadrant is copyrighted February 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GO-27-106

Motorola delivers seamless connectivity that puts

real-time information in the hands of users, giving

customers the agility they need to grow their

business or better protect and serve the public.

Working seamlessly together with its world-class

devices, Motorola’s unrivaled wireless network

solutions include indoor WLAN, outdoor wireless

mesh, Point-to-Multipoint, Point-to-Point networks

and voice over WLAN solutions. Combined with

powerful software for wireless network design,

security, management and troubleshooting,

Motorola’s solutions deliver trusted networking and

anywhere access to organizations across the globe.

motorola.com/wns